Document shows Romney's strategiesPlan addresses faith, rivals, shift on issuesBy Scott Helman, Globe Staff | February 27, 2007
Here are some views of Mitt Romney causing concern inside his campaign: His hair looks
too perfect, he's not a tough war time leader, and he has earned a reputation as "Slick
Dancing Mitt" or "Flip-Flop Mitt."
Romney and his advisers have identified those perceptions as threats to his bid for the
2008 Republican presidential nomination, according to an exhaustive internal campaign
document obtained by the Globe.
The 77-slide PowerPoint presentation offers a revealing look at Romney's pursuit of the
White House, outlining a plan for branding himself, framing his competitors, and allaying
voter concerns about his record, his Mormon faith, and his shifts on key issues like
abortion.
-snip-The plan, for instance, indicates that Romney will define himself in part by focusing on
and highlighting enemies and adversaries, such common political targets as "jihadism," the
"Washington establishment," and taxes, but also Democratic presidential candidate Hillary
Clinton, "European-style socialism," and, specifically, France. Even Massachusetts, where
Romney has lived for almost 40 years, is listed as one of those "bogeymen," alongside
liberalism and Hollywood values.
-snip- Internal Romney blueprint shows concern about hair, flip-floppingBy Associated Press
Tuesday, February 27, 2007 - Updated: 04:03 PM EST
BOSTON - An internal document shows Mitt Romney’s presidential campaign is concerned
about his vulnerability to charges of flip-flopping, while suggesting he can differentiate
from President Bush with a single word: ”intelligence.”
Campaign advisers even fret that the former Massachusetts governor has too perfect hair,
according to the 77-slide PowerPoint presentation, a copy of which was obtained by The
Boston Globe.
The document also outlines plans for positively branding the Republican contender,
negatively framing rivals John McCain and Rudy Giuliani, and allaying voter concerns about
his record and Mormon faith.
-snip-