Getting to the Heart of the Voter

[illinoisprogressive]

) Whether it’s a candidate’s arched brow, the way he holds his head, or how she injects humor, these are all critical to the way voters respond.

Substance still matters, CBS Evening News anchor Katie Couric reports, but it’s not what ultimately gets someone elected, according to consultant John Neffinger.

“You instantly size somebody up based on their posture, their facial expressions, the way they carry themselves,” he said. “All of these things give you a gut-level sense about somebody. And that’s what it is that voters are reaching to at the end of the day when they choose between one candidate and the other.”

Call it the year of the feeling candidate, who understands the importance of emotional appeal. It’s simple, says author Drew Westen.


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“My mother died of cancer when she was 53 years old,” Democratic candidate and Illinois Sen. Barack Obama said on the campaign trail. “So I know what it's like to watch a loved one suffer.

And it’s OK to show that you don’t have all the answers. Westen said former Sen. John Edwards aced this response to a question about gay marriage.

“But I personally have been on a journey on this issue,” Edwards said. “I feel enormous conflict about it.”

“I think it was a great response, and I think the reason it was a great response was because he showed honesty,” Westen said.

Does he think if candidates are honest and forthcoming and true to themselves, people forgive positions they don't necessarily agree with?

“Yes,” he said. “In fact, the data are crystal clear on this. People prefer someone who shares their values. But what they don't like is someone who doesn't display theirs, who you don't know where they stand on things.”

But being too human, too spontaneous, can and will be used against you. Hillary Clinton’s laugh has been analyzed this week - and even mocked by Jon Stewart.

The bottom line, Westen believes, is that authenticity counts. Candidates should go for words that will send hearts soaring, not heads spinning.

“I don't remember Martin Luther King's ‘I Have a Plan’ speech. I do remember ‘I Have a Dream,’” he said. “And what Democrats need to remember is that if people don't dream with you, they're not going to listen to your 16-point plan.”


http://www.cbsnews.com/stories/2007/10/03/eveningnews/main3327695.shtml

[orpupilofnature57]

1. Heart felt solicitation is a hard sell ,Hard facts, Substantiated and applied

to the majority.Shrub slipped in through our values ,and though he only feigned Christianity and Patriotic love ,it for 6 yrs. has freed him from Culpability.