Did Mark Penn call elections "market share"?

[antigop]

http://www.time.com/time/magazine/article/0,9171,1659707,00.html

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Penn, who is now steering Hillary Clinton's White House run, writes that these niches can swing elections, echoing the way Republicans microtargeted the electorate in 2004. The way to win an election--or market share--he says, is to ignore big red-vs.-blue-style trends and decipher the nuance underneath.
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Not a direct quote -- what did he really say?

[Captain Hilts]

1. You 'vote' with your dollars as you 'vote' with you ballots. nt

[antigop]

2. Marketing 101: "we often know brands simply because advertisers want us to."

Marketing 101:
http://www.time.com/time/magazine/article/0,9171,1653659,00.html
Why we buy
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Enter the world of marketing. The power of name recognition helps explain the multibillion-dollar business of plastering brand names on everything from ballpoint pens to NASCAR racers as well as the thriving cottage industry of reviving brands that have fallen out of mainstream use, like Ovaltine chocolate malt and Westinghouse televisions. "We tend to believe, If I've heard of before, it's probably because it's popular, and popular things are good," says Dan Goldstein, an assistant professor of marketing at London Business School.

...
That's true even when the stakes are high. A study published last year looked at how we choose an airline. Researchers at Germany's University of Cologne asked participants to pick between two carriers--one familiar and one unknown. Predictably, an overwhelming number chose the airline they recognized. What was surprising was that many stuck with it even as the researchers gave negative cues about its safety. With three troubling bits of information--like past accidents--67% of study participants remained loyal to the airline they knew.
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<edit> fixed link and added:
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When given otherwise identical samples, people say food in brand-name wrappers tastes better.
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