Is it a good idea for Obama to advertise on Drudge?

[Karmadillo]

The screen capture can be found .">here. I'd hate to think what would happen if Hillary's campaign had done this.

[goldcanyonaz]

1. Perhaps they're of the delusion that Republicans will cross over to vote for him. Too funny!

Advertising on Drudge is really pathetic, unless, of course it's some 3rd party doing it for him.

[iconoclastic cat]

8. Two Repubs I work with are voting for him. They hate the Repub candidates. nt

[goldcanyonaz]

13. One won't be in the voting booth when they vote, so one doesn't really know if they are going to...

vote for him. Most Republicans would have a problem with his non vote on Kyl-Leibermann. Do your "friends support the war?

[iconoclastic cat]

17. They did, but in the last year or so, they've felt like suckers.

Now, when I say they're planning on supporting Obama, I mean they're planning to vote for him in the general. These two guys also say they'd vote for Edwards. But they say they'll vote for any Repub against Hillary, so the koolaid hasn't totally been purged from their bloodstreams.

[goldcanyonaz]

18. Are these men? Because Hillary gets much support from Repugs because of her war stance.

Funny how everyone gets a pass but Hillary when it comes to this war we have gotten ourselves into. I will support whomever the nominee is, but know that most Republicans will NOT vote for Obama because they view him as a dove.

[iconoclastic cat]

19. Yep, they're both male. nt

[goldcanyonaz]

22. Thanks Cat! Appreciate your honesty!

[iconoclastic cat]

25. Uh, what possible reason would there be to be dishonest here?

That would be like me lying about what I had for lunch.

[goldcanyonaz]

29. I don't even remember what I had for lunch, but I'm drinking beer now. nm

[aquart]

30. That explains a lot.

[goldcanyonaz]

39. Yeah, but what's your excuse. nm

[Seabiscuit]

37. Well, they do suffer from the delusion that the anti-gay fundies will cross over.

That's well-documented history by now.

[SteppingRazor]

2. It's probably the result of a bundled media buy.

I doubt any of the Dem. candidates would say, "Get me the Drudge Report!" :eyes:

[harun]

3. I agree, I don't think this would have been done by any

of the Dem candidates on purpose.

[ronnykmarshall]

4. If Hillary had done this ..........

[babylonsister]

5. FROM JOSH MARSHALL:

There are a couple stories up today about how the Obama campaign is supposedly advertising on Drudge and speculation about how this might enrage Democratic partisans. Now, I don't know anything specifically about this case. We're planning to put in some calls. But at the moment our reporters are tied up working on another story.

However, in the course of building TPM over the last few years I have, quite in spite of myself, become something of an expert on the ins and outs and mechanics of online advertising.

The simple fact is that just because you see candidate X's ad on site Y does not mean that candidate X 'advertised' on that site, in the sense of deciding to do so or necessarily knowing anything about it. These days the vast majority of internet advertising -- especially in the non-MSM world where sites don't have their own in-house ad sales forces -- is done through intermediaries often called 'remnant' ad bureaus.

The advertiser can just say I want my ad to be viewed this many times, or I want it to play in this geographical area or on sites with a certain demographic, etc.

So, just to be clear, maybe the Obama camp has decided to do some advertising on Drudge. I have no idea. But simply seeing an Obama ad show up on Drudge's site does not tell you anything. They might well be as surprised as anyone.

[Renew Deal]

6. How do we know that's not photoshopped?

I've been refreshing for 5 minutes and still nothing.

[drm604]

7. It's currently showing a Hillary ad to me.

I'd hate to think what would happen if Hillary's campaign had done this.

Drudge's site is currently showing a Hillary ad to me.

I doubt that anyone in either Clinton's or Obama's campaign consciously decided to advertise on Drudge. Those are context sensitive Google ads. What that means is that Drudge uses Google adsense for income and that Google's ad placement algorithms probably decided to place those ads because the words "Clinton" and "Obama" appeared in the text on the page.

[hughee99]

21. I think this is probably the case...

much like WPRO providence is running Hillary radio ads during Rush Limbaugh (according to my freeper brother). No one made a specific conscious decision to advertise there.

[drm604]

24. Radio ads are a little different.

With websites, a completely mindless algorithm can decide based on the page content. I highly doubt that that's happening with radio ads.

[hughee99]

34. While a radio ad may not be driven by a mindless algorithm

advertisers buying time on a station are not necessarily allowed to pick the specific programs their ads are run with, either. Especially in a large media buy. I would suspect, given Hillary's track record with Limbaugh, she would not expect to get a good return on her investment from his listeners, and therefore this probably wasn't done intentionally.

[readmoreoften]

9. Every day I trust Barack Obama less and less. He's fallen below Hillary and that's unfathomable.

At least conservatives hate Hillary. What on earth about Barack Obama speaks to these people? His gay-baiting? His cultural conservative appeal? What could they like about him?

[iconoclastic cat]

10. Based on this, specifically? You are being silly. nt

[drm604]

11. There are things that I don't like about Obama, but don't hold this particular thing against him.

See my previous post on how these ads work.

[FrenchieCat]

12. Uninformed voters in Iowa are not the norm......

And Thank God for that!

Obama is a realist....
not an 11th hour Revolutionary Crusader who promises the moon, but who delivered absolutely nothing good when he was in the Halls of power and had the opportunity.

[iconoclastic cat]

14. The responses to this post show a lack of understanding about how the Tubes work. nt

[hedgehog]

15. Hmmmm.... How would you know that this as was posted on Drudge unless

you went there yourself? If you went there, wouldn't your looking at the site constitute a hit, and doesn't Drudge make money based on the number of hits he gets? Why are you supporting Drudge?!?!??
















:sarcasm:

[DesertFlower]

16. i don't know whether obama should have done that.

i will say that hubby is a moderate republican. he thinks every republican should be thrown out of office. he said he wouldn't vote for god if he were running as a republican. several republicans that he work with feel the same. they are totally disgusted.

[Lurking Dem]

20. Reality

http://www.nytimes.com/2007/10/22/us/politics/22drudge.html?_r=2&pagewanted=print&oref=slogin&oref=slogin

October 22, 2007
Clinton Finds Way to Play Along With Drudge
By JIM RUTENBERG

WASHINGTON, Oct. 21 — As Senator Barack Obama prepared to give a major speech on Iraq one morning a few weeks ago, a flashing red-siren alert went up on the Drudge Report Web site. It read, “Queen of the Quarter: Hillary Crushes Obama in Surprise Fund-Raising Surge,” and, “$27 Million, Sources Tell Drudge Report.”

Within minutes, the Drudge site had injected Senator Hillary Rodham Clinton’s fund-raising success into the day’s political news on the Internet and cable television. It did not halt coverage of Mr. Obama’s speech or his criticism of her vote to authorize the war in 2002, but along the front lines of the campaign — the hourly, intensely fought effort to capture the news cycle or deny ownership of it to the other side — it was a telling assault.

Mrs. Clinton’s aides declined to discuss how the Drudge Report got access to her latest fund-raising figures nearly 20 minutes before the official announcement went to supporters. But it was a prime example of a development that has surprised much of the political world: Mrs. Clinton is learning to play nice with the Drudge Report and the powerful, elusive and conservative-leaning man behind it.

From the campaign:

"Even if it's true, it wasn't intentional, the site isn't on the approved list of sites we advertise on," says Bill Burton, an Obama spokesman.

The Obama campaign is checking with its internet vendor to see what happened.

[Clanfear]

23. I don't see why not

It is the number one news portal on the interweb.

[iconoclastic cat]

26. Have you seen some of the ads that show up on DU? nt

[Didereaux]

27. I don't support Obama, but I need more proof than this OP to bash him

[aquart]

31. Yep. We've had plenty of inappropriate ads at DU.

[loveangelc]

28. yes

he gets millions of hits a day, and no, theyre not all from republicans. obviously if you just went there you visit drudge, and you are not a republican...therefore it is smart.

[iconoclastic cat]

32. Nice sig picture, loveangelc.

Bulldogs are great pets.

[loveangelc]

36. thank you!

[TheWraith]

33. They probably bought a big block of ads with a service that rotates them across political websites.

That's how right-wing ads sometimes end up being shown on DU. The site is simply filed as "political" in some database, not distinguishing it as being left or right, so when somebody wants to advertise to readers of political sites, they get a cross section.

[William769]

35. Why not?

It's part of his base.

[avrdream]

38. And he sold out the gays for the southern black vote.

This guy would do anything to get elected.

[William769]

40. Thats partly some of the base I am talking about.