Memo to Obama: win Iowa or lose the race
By Karl Rove
Published: December 2 2007 22:00 | Last updated: December 2 2007 22:00
TO: Senator Barack Obama
FROM: Karl Rove
SUBJECT: How to Beat Hillary
http://www.ft.com/cms/s/2/dee0a6e8-a109-11dc-9f34-0000779fd2ac.htmlNot that you have asked for advice, but here it is anyway: Iowa is your chance to best her. If you do not do it there, odds are you never will anywhere. You are way behind her in most national polls. The only way to change that is to beat her in Iowa so people around America take another look at you. You did a smart thing organising effectively in the early primary states. But you can take advantage of that only if you win Iowa and keep her from building an overwhelming sense of invincibility and inevitability.
The good news is you have again got “the buzz”. Polls are looking better for you in Iowa and the other early states. Your press is improving, with your performance at the Iowa Jefferson-Jackson dinner a big help. Hillary Clinton has made unforced errors. But she is still the frontrunner and there are several things you need to do quickly to win.
First, stop acting like a vitamin-deficient Adlai Stevenson. Striking a pose of being high-minded and too pure will not work. Americans want to see you scrapping and fighting for the job, not in a mean or ugly way but in a forceful and straightforward way.
Hillary may come over as calculating and shifty but she looks in control. You, on the other hand, often come over as weak and ineffectual. In some debates, you do not even look at her when disagreeing with her, making it look as if you are afraid of her. She offers you openings time and again but you do not take advantage of them. Sharpen your attacks and make them more precise.