***before reading this, realize I'm an Obama supporter, mostly because I'm convinced he can be the liberal Reagan, and sell independents on progressive ideas (also, helping America's image abroad with soft power of a black candidate), etc, so don't get offended by my objective critique
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Given the nostalgia people have for the 90s, and the relative impression that Hillary is extremely capable, etc, etc., we should really be surprised this is even a contest. Hillary should have ended this by now.
I think Penn and the Clinton team really are not very good at politics. They got lucky in the past with better candidates, and are coasting on their 90s cred.
Their initial strategy was just to make her inevitable, which caused Iowa folks to backlash and spite them.
They don't really understand what Axelrod does, which is, to paint a narrative like an author that appeals to people's emotions and leads them through a story. Hillary has a lot of virtues they don't exploit. They don't really give emotional appeals as to why to vote for her, except for the feminist card (the New Hampshire cry was their only really good move so far).
Hillary's campaign is too wonkish when positive, and too scattershot when going negative at Barack Obama. If I were going to attack Obama, I'd go right at his biggest strength, his speeches and inspirational style.
How? Easy. The Deval Patrick campaign that Axelrod is using a blueprint. Really Deval Patrick used almost all of Obama's best lines, word for word. Emphasis on life biography, etc, etc. My sister, an Obama fanatic, really lost her Obama love when confronted with how similar the entire thing is. Run ads that show them side by the side, the speeches, the rhetoric, etc. It really makes Obama look manufactured, which is a hunch people have.
see:
http://www.bluemassgroup.com/showDiary.do?diaryId=10134 and...
http://thephoenix.com/printerfriendlyB.aspx?id=54627Stress how he uses a teleprompter for his speeches. Over and over and over again. Just keep harping on how he's a puppet of Axelrod. Show Deval talking about 'the pettiness of our differences', 'the politics of fear', etc. use the clips. This might cause some racist backlash ('what, the white guy takes the credit!'), but it'd be slight.
Instead they attack him on Rezko or some minor detail here or there that no one cares about. People buy into the personality, and you have to fight the personality and not the details.
Penn's whole thing kind of reminds me of Shrum's campaigns, which also were terrible.
Axelrod really is the star of the Democratic party. He did a great job with Edwards in 2004 (who was the Obama of 2008, slightly tweaked).
Hillary will still win I suspect, but only because of built in advantages.