Hillary's Hallmark TV buy cost $500,000, Hallmark 8th highest rated cable network in 2007

[Herman Munster]

I actually think this is much better use of her funds than Obama spending a quarter million for a 30 second super bowl ad just in the Boston TV market. Hallmark is the 8th highest rated TV network in primetime.

http://www.hallmarkchannel.com/publish/etc/medialib/shared/titles/press_releases__corporate/010308_2.html

For the full year of 2007, Hallmark Channel ranked #8 in Prime Time with a 1.2 HH rating and 935,000 homes. During fourth quarter, Hallmark Channel ranked #6 in Prime Time with a 1.3 HH rating and nearly 1.1 million homes. In December, Hallmark Channel ranked #8 in Prime Time with a 1.5 HH rating and more than 1.2 million homes. During the week of 11/26-12/2, Hallmark Channel ranked an impressive #5 in Prime Time with a 1.6 HH rating and nearly 1.4 million homes. Contributing to Hallmark Channel’s rating success was its popular holiday themed movies and specials as reflected in the fourth quarter by the network ranking #1 in Prime Time out of all ad supported networks for three consecutive weekends starting November 24, averaging a 2.4 Prime Time HH rating.

In 2007, Hallmark Channel ranked #1 in Prime Time for length of tune (LOT) among households for all four quarters and averaged 26.1 minutes in fourth quarter. The channel also ranked #1 for Prime Time HH audience retention with an impressive 96.7%, fourth quarter-to-date.
Hallmark Channel’s distribution numbers also continued to soar in ‘07. According to Nielsen’s January universe estimate, the network is available in 84 million homes, an increase of 8.6 million homes year-to-year. In 2007, the network secured renewal deals with Comcast, EchoStar, Mediacom and NCTC.

Hallmark Channel, owned and operated by Crown Media Holdings, Inc., is a 24-hour basic cable network that provides a diverse slate of high-quality entertainment programming to a national audience of 84 million subscribers. The top tier program service is distributed through more than 5,300 cable systems and communities as well as direct-to-home satellite services across the country. Hallmark Channel consistently ranks among the top 10 ad-supported cable networks in Prime Time and Total Day household ratings and is the nation’s leading network in providing quality family programming.

http://www.huffingtonpost.com/2008/02/01/hillary-buys-an-hour-of-h_n_84419.html

Hillary Clinton has bought an hour in prime time on the women's-oriented Hallmark Channel the night before next week's Super Tuesday primary election.

The cost of the unusual block-time purchase is about $500,000, according to industry sources.

Hallmark will air Clinton's national "town hall" TV event, linking 22 cities in primary election states by 21 satellites.

Before the TV deal, the event was basically a massive, closed-circuit campaign rally.

[Lucinda]

1. Thanks for the extra info! This was a brilliant idea.

:)

[tridim]

2. How the heck is that channel rated so high?

I pulled it from my channel guide years ago, it seemed to be mostly reruns of sappy "family" TV shows.

Good move by Hillary though if the ratings really are that high.

[dsc]

3. My dad and his wife are semi regular views

Matlock, Murder She Wrote, and Perry Mason are big hits for them.

[jasmine621]

4. It where the ordinary working men and women spend their viewing time.

A lot of likely voters. A lot of Republican family values folks. She is selling herself to the GE voters. And don't forget, there are several "open" primaries among those 21 states.

[K Gardner]

5. Good oppo research on the Hallmark Channel !