Mediaweek: Hallmark Channel reaches 84 million US households

[bidenista]

Let's hope they all tuned in!

(This thread is a response to the cheerful souls who insisted that no-one receives Hallmark, or if they do, no-one watches it, or if they do, they all hated Hillary's town hall meeting.)

[thevoiceofreason]

1. No one watches it

Wait for the Neilsen ratings

[NJSecularist]

2. CSPAN reaches to over 80 million US households

[RUMMYisFROSTED]

3. Funny parenthetical remarks.

[Kittycat]

4. Reaches and Viewership are two completely seperate things.

Please be correct in your assessment.

I receive the Hallmark channel, but we have it blocked in our tivo guide list - so to me, it doesn't even exist.

[bidenista]

7. i am conscious of that

But we don't have viewing figures for the town hall right now. Given that Hillary highlighted it at the end of the LA debate, I'm guessing a lot of people tuned in who might not have done otherwise. Especially intelligent undecideds looking for more information.

[MadBadger]

5. But how many people watch the channel daily during primetime?

[NJSecularist]

6. About 200 people

according to preliminary Neilsen Ratings hot off the press

[thevoiceofreason]

8. You got a towel?

So I can clean my keyboard!?! LOL

[Skip Intro]

13. ah, but it was put out there at what I think I heard was the highest rated debate ever

I'm pretty sure, I'll have to check that.

Suffice it to say, Hallmark channel probably got its biggest plug ever on CNN during that debate. It would be a safe assumption to expect tonight's event was seen by a far larger audience than a typical, primetime episode of whatever ususally runs on Hallmrak.

I've never watched the channel myself, until tonight.

[UALRBSofL]

20. I havn't watched it before either

But I think her plug at the end of the debate might have helped with viewership. Don't forget letterman.

[Purveyor]

9. And the few of those that tune in come prepared with the 'crying towel'... Nice fit for Hillary.n/t

[NJObamaWoman]

10. We have it but we didn't watch. lol

[Hoof Hearted]

11. I've never watched Hallmark in my life but I was glued to it tonight!

[NYCGirl]

12. Reality check: Hallmark averages about 1.1 million viewers in prime time

http://tvdecoder.blogs.nytimes.com/2008/02/04/super-tuesday-hallmark-channel-televises-hour-long-clinton-commercial/

Mrs. Clinton’s town hall potentially reached over one million viewers; in the fourth quarter of 2007, the Hallmark Channel averaged almost 1.1 million households in prime time. The cable channel is available in 84 million homes.

The telecast represented the first time that the Hallmark Channel has turned an hour of programming over to a political advertisement. The channel was described last week by The Times’s Sewell Chan as being best known “for sentimental tearjerkers, didactic after-school specials and adaptations of well-loved serial juvenile fiction.”

A spokeswoman for the Hallmark Channel said the network’s Chicago advertising sales unit was approached by the Clinton campaign last Monday. The network decided to sell the ad time on Wednesday; it was announced on Thursday. Neither party has identified the price of the advertising time.

The chief executive of the Hallmark Channel reached out to the other leading presidential candidates to make advertising time available to them as well, the spokeswoman said.

[bidenista]

14. oh

So a bit more than 12, huh?

[NYCGirl]

15. But quite a few less than 84 million. NT

[bidenista]

16. i was highlighting reach, not viewer numbers

They're two distinct things.

After the LA debate plug, I think we'll see an improvement on the million-plus average, anyhow.

[NYCGirl]

18. TV Newser might have the overnights tomorrow. NT

[thevoiceofreason]

17. But isn't that only when

The Chuck Norris specials are running?

[NYCGirl]

19. Or a particularly good episode of "Murder She Wrote."

:evilgrin:

[thevoiceofreason]

21. I think her "meeting" fit their parameters

You mentioned above: Adaptations of well-loved serial juvenile fiction

[suston96]

22. The lead-in to Hillary's Town Meeting on Hallmark was Walker, Texas Ranger....cool....nt

[Occam Bandage]

23. Wow. I looked it up, and I do get it. I had no idea.

[thevoiceofreason]

24. People say my posts are baseless -- see!!??

[southern_dem]

25. Don't get it here

She paid for the time and it's perfectly fine. Just hope they got some balance by looking at Obama too, not just from a single-candidate townhall where the campaign controlled the message.

[Clinton Crusader]

26. First time I ever watched it! Hillary's site was unreachable - server too busy