You could ask Governor Dukakis about that some time. Nine months before the General Election most of the press he was receiving talked about "the Massachusetts miracle":
"In Spring, 1988, the upcoming presidential general election looked grim for Vice President George Bush. Seeking to succeed his popular predecessor, Ronald Reagan, Bush appeared on the surface to be a long shot. No sitting vice president since Martin Van Buren in 1836 had been elected in his own right short of presidential assassination or death.
Bush's problem was more than historical precedent, though. As a man, he inspired little public confidence. Bush was a cautious politician with little vision. Even conservatives in his own party never fully trusted the Texas man. He was too moderate, too patrician, and too boring for their tastes.
Facing him was a Democratic opponent, Governor Michael Dukakis, who looked very strong. Dukakis had pulled off what was being called the "Massachusetts Miracle," a stunning revival of economic fortunes in a liberal state previously derided as "Tax-achusetts." Early national public opinion polls showed Dukakis with a 17 percentage point lead over Bush. Some Democrats gleefully debated who would earn Cabinet positions in a Dukakis White House.
Below the surface of Dukakis' advantage over Bush, however, lay a volatile public that would upset the conventional campaign wisdom and usher in a surprise outcome. Unbeknownst to outside observers, Bush operatives had organized a series of focus groups in Paramus, New Jersey with so-called Reagan Democrats. These small group discussions with swing voters were designed to test possible Bush campaign messages.
At the beginning of the conversations, group participants held a generally favorable view of Dukakis, based on his demonstrated leadership and accomplishments in Massachusetts. Slowly, though, voter sentiments turned more negative as key information uncovered by Bush operatives was revealed. How would you feel, the moderator asked, if you knew that as governor of Massachusetts, Dukakis had vetoed legislation requiring teachers to say the Pledge of Allegiance at the beginning of the school day? Not so good, came the group reply...."
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