Obama and Clinton: Hillary's Campaign Had No Plan "B"
BUZZFLASH EDITOR'S BLOG
Mark Karlin,
Modern politics has a lot to do with brand awareness and identity. That is why Nixon was able to come back in 1968 and win the presidency, after losing to JFK in 1960 and losing the governorship of California a couple of years later. Our national political leaders are -- in our over-marketed society -- brands. Brand Clinton has as close to a 100% recognition factor in the United States as a name can get. And most people have decided one way or another about how they feel toward brand Clinton.
Obama, on the other hand, had to launch a whole new brand. He stayed disciplined to his message -- even when in tight spots -- and has run a modern, highly effective national campaign against an opponent who has been campaigning with her husband and on her own for some 30 years. That Obama is sweeping primary after primary and eating into Clinton's fixed base of support makes it extremely difficult for Clinton to claim that she can run a more effective campaign.
Thirdly, the Democrats have for decades been looking to expand their base and break out of the Red State, Blue State gridlock. Obama, whatever one thinks of his narrative, has shown that he can pull in Independent and Republican voters and expand the Democratic voter base, particularly among young people (who are not just supporting him, but showing up at caucuses and to vote.) Clinton has won the delegates that she has based on a fixed voter base of traditional Democratic support. Party leaders and superdelegates want someone who can pull in new voters and expand the party's power through coattails. Obama has shown that he can do that.
Perhaps, Hillary Clinton, who rarely makes a gaffe and is an enthusiastic and well-honed campaigner, finally revealed one of the key reasons that the Clinton campaign is faltering. As we noted in another blog, when asked her reaction to Obama winning so many states over the weekend (including Maine, where once she was way ahead, as she had been in most states), Clinton responded that caucuses aren't representative because everyone knows that they are dominated by "activists." Such an attitude is so self-destructive to a party as to be almost suicidal. Any campaign wants to energize activists, not dampen them down. It was the first major mistake that we have heard from Clinton this campaign. It could have just been a way of trying to explain away the worrisome problem of losing so many states by such wide margins. But caucuses are the most transparent forms of democracy, in which people are the ballots. Her statement revealed a certain hubris about grassroots campaigning and bringing in new voters. In essence, the Clinton campaign against Obama would rather rely on a fixed base of "New Deal" coalition voters than expand the numbers of people in that base.http://www.buzzflash.com/