Mediacurves.com showed Hillary's "3 AM Phone Call" Ad to 554 people. See how they reacted...

[flpoljunkie]

Hillary Clinton's "3 a.m. Phone Call" Ad

Participants were asked to view a video on their computers,
and to respond to questions regarding how they felt about what they saw.
Below is the video that was tested. Press play to watch the video and the resultant curves.



Alternate Link: http://www.mediacurves.com/Politics/J6736/

[CherokeeDem]

1. Tried...link didn't work...nt

[Kittycat]

3. worked for me

[Flabbergasted]

Didn't work for me.

[Kurovski]

7. Try this...

http://mediacurves.com/

To the left at the top.

[Flabbergasted]

14. Thanks

[Kurovski]

21. Go Mercer!!!

You're welcome.

[Kittycat]

2. I think that says it all.

[OPERATIONMINDCRIME]

36. It Says The Ad Was Effective. Knee Jerk Much?

[beachmom]

40. The undecideds were totally turned off!! How is it an effective ad? nt

[OPERATIONMINDCRIME]

42. Oh Really? Then How Come 7% Of Them Afterwards Went To The Clinton Side?

Facts matter.

[babylonsister]

4. That mirrors DU-Clinton vs. Obama supporters. They have

definite differences of opinion. Very interesting.

[TheDoorbellRang]

25. Interesting that Obama supporters went thumbs down as soon as they

started with the "experience" thing -- they knew what was coming. The poor clueless undecideds just sat there neutrally until Hillary popped up, then they followed the Obama folks right on down. Pretty funny.

[babylonsister]

28. I don't 'get' anyone who's still undecided unless they

just don't give a darn to begin with. After all these months?

[TheDoorbellRang]

31. Maybe we need more debates...

:D

[babylonsister]

34. Bite your tongue!

:spray:

[AZBlue]

45. Unless you've just woken up from a 9-month coma, I don't get it.

And if you have, congrats, and the Giants beat the Patriots!!

[AZBlue]

44. It does - but the undecideds also didn't like it.

So her ad hurt her in gaining new supporters. Interesting!

[nomorewhopper]

5. look at how the graphs "spike" when they show her image on screen

Y
I
K
E
S

[babylonsister]

8. Undecideds also head south. nt

[grantcart]

13. they should save their money lol

[Cant trust em]

6. I couldn't view this

sounds interesting though.

[TheDoorbellRang]

9. Can you redo the link, please? It's not working for many of us. n/t

[flpoljunkie]

12. Try this.

http://www.mediacurves.com/Politics/J6736/

[high density]

10. Well that was hilarious

Clinton supporters loved it, everybody else did not. The dive bomb at the end was priceless.

[blogslut]

11. Saw it last night

Bit of a dip at the end there. Oy.

[Dbdmjs1022]

15. For those who can't see...

To sum it up, the video plays with 3 lines imposed over it, one for Obama supporters, one for Clinton supporters, and one for Undecideds. The Clinton line steadily rises the whole time. The Obama line and especially the Undecided line both drop DRASTICALLY once it becomes apparent what the ad is about.

I love it!

[PerpetuallyDazed]

16. Hysterical!!!

Is this a joke? This is too funny to be real. :rofl:

[OPERATIONMINDCRIME]

37. The Ad Was Effective. Why Are You Mocking The Results?

[PerpetuallyDazed]

48. Uh, you mean effective in...

making Hillary look bad? Yes, I agree.

[DrFunkenstein]

17. The Ad Worked For President Mondale

Not to mention working for the re-election of Bush I against Clinton I back in 1992.

[Kurovski]

18. Wow. Talk about "bombing".

That was quite an ending.

Reflective perhaps of the utter disgust sinking in.

People are just flat-out done and fed-up with this last-century brand of "campaigning".

[OPERATIONMINDCRIME]

38. It Didn't Bomb. In Fact, It Actually Worked. What Is Wrong With You People?

[Kurovski]

46. The reaction as recorded showed she bombed terrifically with a majority.

Yes, Clinton gained an overall 1% advantage from the ad. Let's see if it translates into votes.

Nothing is wrong with us, OMC.

I'm personally just jim-cracky, Her cliched, Repuke-styled fear-mongering absolutely warms the fucking cockles of my goddam heart.

[OPERATIONMINDCRIME]

47. She Bombed Yet Had 7% Of Indy's Go To Her And 3% Of Obama's Jump Ship ROFLMAO!!!!

You're too much!!!!

Oh, oh, how I just LOVE obamite logic!

:rofl: :rofl: :rofl: :rofl: :rofl: :rofl: :rofl: :rofl: :rofl: :rofl: :rofl: :rofl:

[TheDoorbellRang]

19. Ah. Heres' the link

http://www.mediacurves.com/Politics/J6736/

[Xithras]

20. Actually, if you read the full findings, it looks like the ad is effective for Clinton.

Disclaimer: I'm an Obama supporter.

Now: It appears that 3% of the Obama supporters viewing the ad (who had indicated Obama support before watching it) either switched to Clinton or to Undecided. At the same time, 2% of Clinton supporters beforehand abandoned her, presumably because they didn't like the ad. Although both sides lost some of their original supporters, Hillary still ended up with a 1% greater gain than Obama did.

In the overall numbers, Obama lead Clinton in the pre-commercial polling 36% to 33%, with 31% Undecided. After watching the video, Obama still lead Clinton, but by a narrower 37% to 35% margin, with 28% Undecided. The ad caused both sides to lose some of their original supporters, but did swing many undecided votes. In total, Hillary picked up more than Obama.

It just goes to show how effective poor ads can really be.

[high density]

32. I have a different opinion

It looks like a waste of money.

The supposed Clinton/Obama supporter swaps were pretty much a wash, and the undecided people were pretty much a wash as well. 1-2% changes are noise.

[OPERATIONMINDCRIME]

41. She Gained 2% Of Undecideds And More Of His Supporters Than She Lost. Yeah, It Was Effective.

For ONE ad to have that affect, it is inarguably effective.

[SOS]

22. The undecided appear to be deciding.

nt

[Flabbergasted]

23. According to the detailed data, the ad was slightly effective....Hillary gains 1%

http://www.mediacurves.com/Politics/J6736/ReportJ6736.pdf

[housewolf]

24. Very interesting

She picked up 2 points from the undeciders and Obama picked up 1.

Interesting how everyone "agreed" up to a certain point, and then dropped off dramatically after that.

[Flabbergasted]

26. Obama supporters were more or less neutral.

[flor de jasmim]

27. Further down on the page is part of the Cleveland debate - also interesting n/t

[Liberal Dose]

29. When I first saw this ad on tv, I thought it was Republican fear mongering starting early. Either

that or an ad for a home alarm system.

[ginnyinWI]

35. that same spooky-voice guy must be doing both gigs. n/t

[Liberal Dose]

39. omg I call him the scary voice guy, too hahaha nt

[mmonk]

30. Paving the way for McCain on the undecideds.

Easy to figure out both in strategy and reality.

[ginnyinWI]

33. this is why undecideds will break for Obama.

If they don't already like/trust Hillary, they aren't going to go for her at this late stage.

[OPERATIONMINDCRIME]

43. Yet 7% Of Them Here Broke For Hillary.

Only 5% broke for Obama.

Facts matter. Next time, try and get them straight so you don't look so foolish.

[ginnyinWI]

49. I just love it here at DU. n/t

[eridani]

50. It proves her to be an utter disaster in the GE

McCain can do that kind of thing much better than she can. Using the Rethug frames strengthens them.