U.S. Consumers Find Obama More Appealing, Trustworthy Than Clinton, McCain

[powergirl]

This is why Obama is the best chance we have for a Democratic president.

Celebrity Index: U.S. Consumers Find Obama More Appealing, Trustworthy Than Clinton, McCain
02.22.08, 3:02 PM ET

U.S. consumers rate Barack Obama as more appealing, trustworthy, and influential than other presidential candidates, including Hillary Clinton and John McCain, according to data released today by the Davie Brown Celebrity Index (DBI).

According to the DBI, an independent index typically used by brand marketers to determine a celebrity's ability to influence consumer purchase intent, Obama's scores in "appeal" are 15 points higher than those of Clinton and 12 points higher than McCain.

The Illinois Senator also scored 12 points better in the DBI's "trust" attribute than Clinton and McCain.

"In terms of appeal and trust, in the minds of U.S. consumers, comparing Obama to Clinton is like comparing Tom Hanks to Martha Stewart," said Jeff Chown, president of Davie Brown Talent, a Dallas-based agency that works with major brands to identify and sign celebrities for endorsement deals. "There's a big drop-off between how they're perceived when it comes to likeability and trustworthiness."

Of the DBI's eight key attributes, Clinton tops Obama in just one: Awareness. But just barely. According to the DBI, Clinton is known by more than 99 percent of U.S. consumers, while just less than 99 percent of consumers know Obama.

More detailed analysis at the link

http://www.forbes.com/prnewswire/feeds/prnewswire/2008/02/22/prnewswire200802221500PR_NEWS_USPR_____LAF062.html

[Coexist]

1. the poor man and his stalled momentum

people just don't like him!

:0)

[Sadie5]

2. It's not a matter of liking

It's a matter of believing him and I just don't believe him.

[Tarc]

3. Are you kidding? The "Davie Brown Celebrity Index" ?

:eyes:

[spooky3]

4. as of Feb. 22, 2008?

[quantass]

5. He's a Brilliant Man! Can't wait for the GE