This man is the scum of the earth, and his company is one of the most evil companies out there.
Burson-Marsteller is a PR firm. But it's not just a PR firm. These people defend EVIL. Clients include the Nigerian junta, the Indonesian government following genocide in East Timor, the Argentinian junta, Saudi Arabia, Monsanto, Union Carbide, Exxon, Blackwater, Philip Morris, Shell, the company that built the reactor at Three Mile Island, the National Cattlemen's Beef Association (following Mad Cow worries), Dow Corning, McDonald's, and the company that made the Dalkon shield IUD. They created the group the National Smoker's Allience with money they got from Phillip Morris to lobby in favor of so-called "smoker's rights." They also created the group "Foundation for Clean Air Progress" which lobbies the EPA for weaker air standards. They've lobbied for "food disparagement laws," which prevent you from publically saying cheeseburgers are bad for you, as Oprah learned. They even handled the PR for the company that made Aqua Dots.
From their website:
Labor Relations
Burson-Marsteller has developed a specialized capability surrounding labor relations communications, whether it be for companies engaged in contract renewal negotiations; companies facing strikes or lock-outs at negotiation impasse; companies facing the constant deluge of negative publicity and attacks through a "corporate campaign;" or companies pursuing more positive partnerships with labor organizations. We seek to position companies in a way that is first consistent with, and complementary to, their existing corporate reputation, brand promises and commitments, and then provide the company with greater control of its critical reputations and relationships, and therefore able to effectively pursue its strategic goals. For each company in its own unique situation, this requires a different approach.
Coalition & Issues Management
In addition, the Burson-Marsteller Issues & Advocacy Practice also offers a wealth of experience and expertise in industry-specific issue areas, such as:
Food Safety
From the farm to the table, our experience with many agricultural and food clients has demonstrated that we must constantly strive to stay in touch with society's changing expectations. We help clients address new science, emerging threats, regulatory issues, NGO and media scrutiny, product recalls, food safety legislation and litigation.
Our experience shows that we can make a meaningful difference in meeting diverse stakeholder expectations: safeguarding public health, protecting product brand and organizational reputations, enhancing the safety of the food supply, as well as restoring markets and reassuring consumers following recalls and outbreaks of food-borne illness.
Environment, Sustainability & Climate Change
Burson-Marsteller's team of environmental communications consultants includes professionals with strong experience in issues management, crisis communications and reputation management. They also have a strong understanding of the complex regulatory, political and social landscapes that influence how natural resources are protected, conserved and used.
Burson-Marsteller aligns a unique environmental knowledge and expertise with diverse communications capabilities to help clients inform and engage key stakeholders about sustainable business practices and environmental stewardship.
Trade and Development
Burson-Marsteller enjoys a long, rich background of trade communications. Applying a broad range of public relations expertise to complex trade issues, the firm's experience includes a number of high-profile cases and negotiations, from helping pass NAFTA to reducing U.S. and Canadian barriers to lumber sales. Burson-Marsteller has helped public and private clients alike communicate their point of view on Capitol Hill legislation or White House regulation.
http://www.burson-marsteller.com/Practices_And_Specialties/Pages/Issues_and_Advocacy.aspxHere's one of their proud case studies:
Texas Electric Choice: The Power is Yours. Use It.
Situation Analysis
In 2001, electricity deregulation was a four-letter word. Rolling blackouts plagued California; legislatures across the country were delaying or scrapping plans to open their electric markets to competition; and nobody had imagined the havoc Enron would wreak on the industry. Amidst the turmoil, the Public Utility Commission of Texas challenged Burson-Marsteller to reverse the negative trend of public perception and educate Texas' more than 5 million eligible electricity customers about competition in the Lone Star State.
At the time, the campaign faced many obstacles to its education efforts including: the scapegoating of Texas energy companies by other states; Shell Energy's and New Power's departure from the Texas electric market; ongoing billing and customer switching delays in the Texas market; and the resignation of the Texas PUC Chairman.
Based on guidelines set forth by the Texas Legislature and the campaign's research, Texas Electric Choice developed the following objectives:
Educating as many electricity customers as possible, moving toward the 80-percent goal.
Motivating customers to choose an electric provider.
Conducting a fully bilingual campaign (English and Spanish).
Positioning the Texas PUC as the source of unbiased information, as the watchdog that ensures safety and reliability of electric service, and as the protector of customer rights.
http://www.burson-marsteller.com/Innovation_and_insights/Case_Studies/Lists/CaseStudies/DispForm.aspx?ID=37&nodeName=Case%20Studies,2&subTitle=Public%20Utility%20Commission%20of%20TexasDirect Impact (The Grassroots Company) is a wholly owned subsidiary of B-M.
From their website:
Why Direct Impact?
Over the years, the term grassroots has come to mean different things to different people. In media coverage, grassroots is often an abstract concept used without context or explanation. In political and public relations circles, grassroots has evolved into a popular buzz word, with many companies claiming to "do" grassroots. But at Direct Impact, grassroots is more than a concept or a buzz word. For the past two decades, we have specialized in grassroots communications, activating campaigns at a local level and bringing innovation and success to clients—large and small—across the country.
We are consistently chosen to help execute clients' most important grassroots efforts because:
As clients increasingly realize they need grassroots, Direct Impact provides customized strategies and answers for their most pressing grassroots challenges.
Direct Impact offers clients a single point of contact and a centrally managed, dedicated team of seasoned grassroots professionals for every program.
At Direct Impact, we know the value of grassroots communications as a stand-alone asset or as a strategy to support our clients' broader objectives. Whether working directly for the client or in partnership with agencies and outside counsel, we meet and exceed expectations.
Direct Impact has an unrivaled commitment to excellence and a history of success. We combine proven practices with innovative thinking to deliver the most effective grassroots campaigns for our clients.
http://www.directimpact.comThere's a name for this. It's called astroturfing.
In summary, by hiring this man and his firm, Hillary Clinton has associated herself with pure scum, and she should dissociate herself from him immediately.
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