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Hillary and Obama have both been criticized for plenty of things, and they'll continue to be. And criticism can be damaging to someone's campaign. But it's nothing compared to mockery.
Mockery will kill you deader than anything else, because it's pervasive, it's edgy, and it's impossible to defend against. You can't rebut it, you can't spin it, you can't ignore it. It works its way into places where regular political discussion doesn't go, and gets bantered around in bars, hairdressers, and restaurants.
Hillary's been criticized plenty. But the sniper story is not just going to get her criticized. It's going to get her mocked. On every nightly comedy show. Around the water cooler. In forwarded emails. It's going to become a national joke.
Mockery was what killed Al Gore. His personality quirks were satirized, his statements were taken out of context to make jokes, and it absolutely destroyed him. It's why politicians are never supposed to dress up funny.
It's "I voted for the bill before I voted against it." It's "Sure, have a reporter follow me, they'll be very bored," by Gary Hart in 1988. The affair hurt him--the jokes destroyed him.
People can tolerate their leaders being informal, humorous, or even making fun of themselves, but being the butt of a joke can be fatal.
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