As with all numbers in politics, I have a suspicion this is a meaningless figure. While the data isn't good enough to give me an exact answer (it doesn't give totals once it records 1000+ donations) as far as I can tell, there are some...unusual evidences that it's a bogus figure. I think what they've done is simply take the total raised and divided by number of donators. Here's why:
Obama's total fundraising: $193,600,733
1Obama's Contributions from $200 or less is 40% (slightly under judging by the graph).
240% of $193,600,733 is $77,440,293. If you divide that by the $100, you get 774,403 donors, not "millions". (The larger donations will only drag the average ($100) UP, which would drop this figure even
lower.)
Am I missing something, or this "millions of donors averaging $100" a complete BS figure? I'm thinking it's a lot of tiny donations inflated by massive donations. Not that there's anything wrong with this technically--and it's not like every candidate out there hasn't done something similar at some point--but it's...well...politics as usual.
For example:
Obama's total contributions in Georgia: $1,974,145
Obama's total contributions of $1000 or more in Georgia: $1,384,480 (or 70% of total contributions).
Iowa total : $428,341
Iowa $1000+: $213,233 (50%)
Ohio total : $1,335,613
Ohio $1000+: $825,720 (62%)
Fla. total : $4,677,540
Fla. $2300+: $2,160,100 (notice the increase in donation size; 46% from $2300+ donations)
Unfortunately, for reasons noted above, the really "big" states make it impossible to sort out (too many records).
Note: Yes, Obama still has far more small donations than Hilary--nearly twice as many, as a percent of total funds.
Nor am I saying that there aren't millions of donors--just that saying they "average" $100 is meaningless, because it's a mutant statistic. <--UPDATE FOR CLARIFICATION!!!! I know that--that's not the point of this post.
1.
http://opensecrets.org/pres08/summary.asp?id=N00009638&cycle=20082.
http://opensecrets.org/pres08/donordems.asp?filter=A&sortby=S