The Wall Street Journal
Speech's Tie-In With NFL: Winner or Loser for McCain?
August 28, 2008; Page A5
Barack Obama may get to give his acceptance speech in a football stadium Thursday, but exactly one week later, John McCain will have a football issue of another kind. The Republican candidate will accept his party's nomination on Sept. 4, the same evening the National Football League season opens on NBC with a game between the Washington Redskins and the New York Giants. Network executives and Republican operatives negotiated last spring to move up the start time of the game to 7 p.m. EDT from 8:30.
Is this good or bad for the GOP? If the game runs long, Sen. McCain may have to delay his speech. But the game also could deliver an enormous lead-in audience of football fans, many of them drawn from the nation's political capital -- and its financial capital. Last year's season opener drew around 12 million viewers, easily winning its time period. Around 12 million viewers tuned in to the first night and 14.5 million tuned in to the second night of the Democratic National Convention on all three broadcast networks.
NBC Nightly News anchor Brian Williams will do a short segment during halftime previewing Sen. McCain's speech, which is likely to begin around 10 p.m. EDT, though the Republican National Committee hasn't set its official schedule yet.
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If injuries or overtime make the game run much over three hours, the campaign hasn't decided whether or not to hold the speech, said Mr. Bounds. The time will be announced in advance, but the convention rarely runs on schedule -- building in some flexibility. If the speech begins too late, some of the Republican candidate's most ardent supporters -- senior citizens -- could be ready to hit the hay. Sen. McCain, who turns 72 on Friday, has a 10-point lead among voters aged 65 and older, according to a July Wall Street Journal/NBC News poll.
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