Jane Mayer, The New Yorker: "How John McCain came to pick Sarah Palin"

[Amerigo Vespucci]

How John McCain came to pick Sarah Palin

http://www.newyorker.com/reporting/2008/10/27/081027fa_fact_mayer



“Here’s a little news flash,” Sarah Palin, the governor of Alaska and the Republican candidate for Vice-President, announced in September, during her début at the Party’s Convention, in St. Paul. “I’m not a member of the permanent political establishment. And I’ve learned quickly these past few days that if you’re not a member in good standing of the Washington élite then some in the media consider a candidate unqualified for that reason alone.” But, she added, “I’m not going to Washington to seek their good opinion.”

In subsequent speeches, Palin has cast herself as an antidote to the élitist culture inside the Beltway. “I’m certainly a Washington outsider, and I’m proud of that, because I think that that is what we need,” she recently told Fox News. During her first interview as John McCain’s running mate, with ABC’s Charlie Gibson, Palin was asked about her lack of experience in foreign policy. She replied, “We’ve got to remember what the desire is in this nation at this time. It is for no more politics as usual, and somebody’s big fat résumé, maybe, that shows decades and decades in the Washington establishment . . . Americans are getting sick and tired of that self-dealing, and kind of that closed-door, good-ol’-boy network that has been the Washington élite.”

Palin’s sudden rise to prominence, however, owes more to members of the Washington élite than her rhetoric has suggested. Paulette Simpson, the head of the Alaska Federation of Republican Women, who has known Palin since 2002, said, “From the beginning, she’s been underestimated. She’s very smart. She’s ambitious.” John Bitney, a top policy adviser on Palin’s 2006 gubernatorial campaign, said, “Sarah’s very conscientious about crafting the story of Sarah. She’s all about the hockey mom and Mrs. Palin Goes to Washington—the anti-politician politician.” Bitney is from Wasilla, Palin’s home town, and has known her since junior high school, where they both played in the band. He considers Palin a friend, even though after becoming governor, in December, 2006, she dismissed him. He is now the chief of staff to the speaker of the Alaska House.

Upon being elected governor, Palin began developing relationships with Washington insiders, who later championed the idea of putting her on the 2008 ticket. “There’s some political opportunism on her part,” Bitney said. For years, “she’s had D.C. in mind.” He added, “She’s not interested in being on the junior-varsity team.”

During her gubernatorial campaign, Bitney said, he began predicting to Palin that she would make the short list of Republican Vice-Presidential prospects. “She had the biography, I told her, to be a contender,” he recalled. At first, Palin only laughed. But within a few months of being sworn in she and others in her circle noticed that a blogger named Adam Brickley had started a movement to draft her as Vice-President. Palin also learned that a number of prominent conservative pundits would soon be passing through Juneau, on cruises sponsored by right-leaning political magazines. She invited these insiders to the governor’s mansion, and even led some of them on a helicopter tour.

Throughout the campaign, Palin has mocked what she calls “the mainstream media.” Yet her administration made a concerted effort to attract the attention of East Coast publications. In late 2007, the state hired a public-relations firm with strong East Coast connections, which began promoting Palin and a natural-gas pipeline that she was backing in Alaska. The contract was for thirty-seven thousand dollars. The publicist on the project, Marcia Brier, the head of MCB Communications, in Needham, Massachusetts, was asked to approach media outlets in Washington and New York, according to the Washington Post. “I believe Alaska has a very small press organization,” Brier told me. “They hired an outside consultant in order to get that East Coast press.” Brier crafted a campaign depicting Palin as bravely taking on powerful oil interests by choosing a Canadian firm, TransCanada, rather than an American conglomerate such as ExxonMobil, to build the pipeline. (“Big Oil Under Siege” was the title of a typical press release.) Brier pitched Palin to publications such as the Times, the Washington Post, and Fortune.

From the start of her political career, Palin has positioned herself as an insurgent intent on dislodging entrenched interests. In 1996, a campaign pamphlet for her first mayoral run—recently obtained by The New Republic—strikes the same note of populist resentment that Palin did at the Convention: “I’m tired of ‘business as usual’ in this town, and of the ‘Good Ol’ Boys’ network that runs the show here.” Yet Palin has routinely turned to members of Washington’s Old Guard for help. After she became the mayor of Wasilla, Palin oversaw the hiring of a law firm to represent the town’s interests in Washington, D.C. The Wasilla account was handled by Steven Silver, a Washington-area lobbyist who had been the chief of staff to Alaska’s long-serving Republican senator Ted Stevens, who was indicted in July on charges of accepting illegal gifts and is now standing trial. (Silver declined to discuss his ties to Palin.) As the Washington Post reported, Silver’s efforts in the capital helped Wasilla, a town of sixty-seven hundred residents, secure twenty-seven million dollars in federal earmarks. During this election season, however, Palin has presented herself as more abstemious, saying, “I’ve championed reform to end the abuses of earmark spending by Congress.”