Obama sets a new standard for managing the news

[babylonsister]

http://www.mcclatchydc.com/227/story/64967.html

Obama sets a new standard for managing the news

By Margaret Talev | McClatchy Newspapers


WASHINGTON — In the past week, President Barack Obama spoke via video to Iranians and, separately, to viewers of a Latin music awards show, appeared on Jay Leno's "Tonight Show" and on "60 Minutes," held a prime-time news conference at which he called on several special-audience publications and wrote an opinion column that ran in newspapers around the world.

He also arranged two events that bypassed the news media, an online "town hall" and a volunteer door-knocking campaign across the nation to rouse support for his budget.

His White House is working to push and control his message through new and old media, and in some innovative ways. In short, Obama has the most multifaceted communications strategy in presidential history.

snip//

While the TV networks focused on the economic crisis, the nontraditional media questions focused on Mexican border policy, military spending, taxes on charitable giving, the morality of stem-cell research, the plight of homeless children and Middle East peace negotiations.

"They were niche organizations, as a rule," Hess said, "the sorts of organizations that aren't ordinarily called on. They have produced different types of questions. They were interesting."

Ebony magazine senior editor Kevin Chappell said the White House didn't tell him in advance that he'd be called on, but that Obama and his staff recognized the importance of the black vote in his election "and realize we are the largest African-American magazine in the world." Chappell said that day to day, he'd found the Obama press team more responsive to his outlet's requests than Bush team was.

He also said that the Obama press operation had arranged group interviews with the African-American media and several high-ranking administration officials after "we made it clear that we want to be a part of the process and we want to have our questions answered and taken seriously.

"I think they're reaching beyond the Washington crowd. They are reaching Americans who don't read traditional newspapers and get their news and information from other sources. It seems to me it's very effective."

[firedupdem]

1. I love the way this President is taking it directly to the people.

I hope he continues to do so. The MSM spins it the way they want you to hear it. To hell with them!

These outlets should be recognized and have their questions answered.

[babylonsister]

2. All his personal appearances and communication seem to be keeping

his popularity high, which wouldn't necessarily be happening if all we had were the talking heads to 'believe'.

[firedupdem]

3. Exactly! Just last night when Letterman mentioned his name the

crowd roared! I love that. Even voters who don't pay much attention to the day to day of it all, recognize our guy is doing a good job. That isn't because of CNN and the hit pieces in the newspaper.

[FrenchieCat]

4. He is installing himself as the 21st Century President of the American spyche

and doing a great job at it too!

[LiberalFighter]

8. I'm thinking with that reaction Obama's work is helping to revive the economy.

[HopeOverFear]

5. and it's driving the MSM crazy

cuz he's going right over their heads. HA! Suck it, MSM.

[rhett o rick]

6. I hope he has great security. nm

[msongs]

7. he is an expert at "catapulting the propaganda" as gw bush would say nt

[Cha]

11. Obama doesn't need propaganda ..

Obama is an expert at getting the facts out above the coporatemediawhores' head.

[FrenchieCat]

12. If facts, ideas, and a manner in leaving the opposition speechless is propaganda

than so be it.

Yes, he's good, and having the truth on his side surely helps make for this effective ability of his. Thank you. :)

[tekisui]

9. Case in point: Repukes stage a presser with an empty fake budget,

with no numbers! Obama played them like a fiddle, and the took the bait to look like total morans. :rofl:

[Cha]

10. Some of us knew this

would be the way..it had to happen and we have a PResident and his Team who are Savvy enough to know.

bushits could sit on their greedy asses all day and let the jake tapper ilk do the work.

But, Prez Obama and Crew are intelligent and full of good energy so they can go around the corporatefascistmedia..like they did in the campaigns.

Must suck to be corporatemediawhores who know nothing but "teleprompter", "barearms", "look", ect, ect, ect, ad infinitum.:silly: