|
All media are, to some extent, profit-driven, as they dwell in the private sphere and are owned by private interests, whether they be individual, family, company, or corporate-owned.
Some media have explicit ideological goals, such as Democracy Now!, The Fox News Channel, and Air America Radio, who seek to promote a particular political view.
Most media are simply profit-driven. One mistake we keep making is assuming that corporate control immediately translates into conservative ideology. MSNBC, owned by NBC Universal, has discovered a revenue-generating value in airing programming that appeals to younger, more liberal viewers. Keith Olbermann and Rachel Maddow are two examples.
But if your belief is that a specific type of ownership - corporate ownership - means that conservative views are in order, then what is the solution? Strip the media of corporate ownership? Individual ownership or family-ownership doesn't always translate into "noble" ownership. William Randolph Hearst is one example. The Smith Family - owners of the Sinclair Broadcast Group - is another example. Time and time again owners have been abusive of the media they have owned, regardless of how much money or how much corporate structure underlies their funding.
We also continue to assume, time and time again, the antiquated and long-dismissed notion that the public is one large amorphous mass and passively absorbs without question. This is related to the poorly conceived direct-effects model for media. All of this has been roundly dismissed as a naive and incomplete view of the relationship between the media and society. And it has cost media activism a lot over the last few decades. Too often we have focused on corporate structures, and not enough on how, constitutionally, we can find ways to place the news in the public sphere despite the limitations that the First Amendment places on government intercession in media content. The old broadcast model is dying if not dead, and it is no longer reasonable to assume that the FCC is anything but the toothless tiger it has always been. Stop focusing on what has never existed, and what can never exist legally in this country for our media. We are not Western Europe who assumes that the government has a role in preserving speech for the sake of human dignity. We are built on individual sovereignty in spite of the government. This has had huge ramifications for how much constitutional room the government has to create a "media for the people."
But we keep resorting to these same failed arguments about the condition of our news media. My question is WHY???
|