UW team soars to grand prize in NASA contest

[a kennedy]

A team from the University of Wisconsin-Madison earned grand prize honors in the 2008 NASA Means Business competition in Houston, Texas.

The annual competition, sponsored by NASA and the Coalition for Space Exploration, enlists college students to help NASA with promotional ideas. This year, participating teams were challenged to develop a program to help NASA share the innovation and technologies it creates to spur developments in research and commerce. The goal was to increase awareness that the nation's investment in spaceflight technologies can be used in a variety of fields beyond NASA.

The UW-Madison team's reality television show concept and a Web site and in-depth promotional plan impressed the judges.


article here: http://www.madison.com/tct/news/stories/285773