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Edited on Tue Oct-11-05 12:00 AM by akarnitz
The Cardinals placement in the NFC East is a pre-merger story. The Cards were originally in Chicago; they played at Comiskey Park. Before the expansion into the south(Atlanta and New Orleans came into the NFL in the mid-60's) there were only two conferences- East and West. The NFL saw it fit to put the Cards in the East and the Bears in the West. The Cards moved to St. Louis in 1960(?) but stayed in the East.
Why? I think the league was being deferential to the Bidwell family. The family owned the Cardinals prior to the creation of the NFL. They had been a moving force in league matters from the beginning. The Bidwells liked the established rivalries- with the Giants, Redskins, Cleveland, et al. They saw them as money makers at the gate. And a move to the West would have had what was already a pooriy run franchise facing the Packers, Bears and Lions(all contenders at the time) twice a year(S.F. and L.A. trips were costly, too, and the Bidwells have been doing business on the cheap for a very long time).
So how does this tie in with Atlanta and New Orleans being in the NFC West for all those years? Atlanta joined in 1966 and was placed in the Eastern Conference. When New Orleans joined in '67 it became the 16th team in the league. Pete Rozelle saw a chance to bring in more money by splitting into 4 divisions of 4 teams each. This created an additional round of playoffs. The divisions were the Central(Chi.,Det., G.B., Minn.), Coastal(Atl., Bal., L.A., S.F.), Century(Cle., Pitt., St L., NY '67 & '69, N.O. '68), and Capitol(Dal., Phi., Wash., N.O. '67 & '69, N.Y. '68).
St Louis and the Giants(and I'm just guessing here)went along w/this realignment because they knew it was only temporary. The AFL-NFL merger was a fait accompli. The Maras(Giants owners) and the Bidwells probably agreed because they knew it was in the best interest($$,$$$,$$$)of the League. And they knew they'd both end up (in 1970) in the division w/traditional rivals Philly and D.C.. Dallas worked as a rivalry for the Cards and Giants, too: geographical proximity to St. Louis and Tom Landry's ties w/the Giants.
Atlanta and New Orleans ended up in the West HOW? Probably because the Central made all the sense in the world, and the Cards and Giants had enough pull to get what they wanted. So the West ended up being a division w/2, but only 2, distinct rivalries. And as fate had it, the rivalry of the 2 TRULY western teams was the only one that mattered(the Rams dominated the '70's, the Niners ruled the '80's).
Hope this was interesting to someone out there. I've been an amateur historian of the NFL since I was 7 years old, and I like to share. :freak:
edited to make Maras a plural, not a possessive(Mara's).
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