Stevens, S.S. (1946). On the theory of scales of measurement. Science, 103, 677-680.
So USA Today (and all the state officials cited in the article) have only confirmed that they can't read and do not know much about measurement. Most first courses in measurement in education, psychology, or science discuss the basics.
Grades today are no more than a record of participation. They have very little real use as measures of performance. All ordinal measures (grades, Likert surveys from "agree to disagree", percentile ranks, etc.) have unequal intervals and should not be averaged, added, or compared. Schools, universities, pollsters, newspapers, and most of the public just don't know better so they just do it anyway.
(If you get really excited about this, modern mathematics has statistical discussions about it all the time:
http://www.rasch.org/rmt/rmt111n.htm for example...)
Steven Friess from USA Today (paste below) demonstrates that journalists don't know what they are doing. Typical...
"A look at how a minimum-50 policy would affect three hypothetical students in their four marking periods:
Student 1
Scores: 30, 40, 80, 80
Average: 57.5, an F
Average with 50 Policy: 65, a D
Student 2
Scores: 40, 40, 40, 80
Average: 50, an F
Average with 50 Policy: 57.5, an F
Student 3
Scores: 0, 70, 70, 70
Average: 52.5, an F
Average with 50 Policy: 65, a D"