I'm of two minds. As a matter of fact, so are you. And until recently, corporate America wasn't doing much to take advantage of one of them. But now that we're hip-deep in what has been called both the "
Creative Economy" and the "
Conceptual Age," no one can afford to ignore the artist within: the right hemisphere of the brain.
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When a company like GM is in the art business, every company in any other industry is, too.
So it makes sense that business executives are turning to the original pop culture icon of right-brain thinking, "Drawing on the Right Side of the Brain," for guidance into their right minds. Edwards retired in 1998, but her son, Brian Bomeisler, teaches scores of corporate and public workshops each year.
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That alternate way of thinking has traditionally been marginalized in corporate America, as it has been in the rest of our culture. Sperry, a biologist with a doctorate in zoology, noted the prejudice in 1973 when he remarked: "Our educational system, as well as science in general, tends to neglect the nonverbal form of intellect. What it comes down to is that modern society discriminates against the right hemisphere."
IHTWill unboxing the right-brain increase learning?