WOO HOO .... Levi's joining to defeat Calif. gay marriage ban

[cboy4]

By LISA LEFF 09.26.08, 8:47 AM ET

SAN FRANCISCO -

Levi Strauss & Co. is putting its famous pockets behind defeating a ballot initiative that would outlaw same-sex marriage in California. :bounce:

The San Francisco-based jeans maker said Thursday it will co-chair with Pacific Gas & Electric a group trying to drum up opposition to Proposition 8 in the business community.

Chief Executive Officer John Anderson said the move is consistent with Levi's long history of supporting civil rights causes.

The company ended racial segregation of its California factories in the 1940s and was the first Fortune 500 company to offer health benefits to the domestic partners of its unmarried employees.

In July, PG&E donated $250,000 to the campaign to defeat the gay marriage ban and announced it hoped to persuade other corporations to do the same. Because PG&E is a public utility, though, taking a controversial political stand is less risky for the company than it might be for businesses with greater competition.

Levi Strauss has pledged $25,000 to Equality for All, the coalition leading the No on 8 campaign, says company spokesman E.J. Bernacki. Robert Haas, the company's chairman emeritus, and his wife have given $100,000, Bernacki said.

http://www.forbes.com/feeds/ap/2008/09/26/ap5475503.html

[babylonsister]

1. Ha! I thought you meant Alaskan Levi.

Good news!

[cboy4]

2. Bless his redneck heart

HA

[TlalocW]

4. Me too

Next, it will be Bristol supporting it... Bristol Pads - some paper company that makes these excellent drawing pads.

TlalocW

[Jim Lane]

9. That was exactly my thought

"Woo-hoo! Another embarrassment for the McCain campaign! Palin's prospective son-in-law endorses marriage equality!"

I guess it's an indication that Palin-on-the-brain syndrome is still strong, though fading.

On the bright side, the clothing company can probably do more to defeat the initiative than the Alaska hockey player could have.

[msongs]

3. nice to hear a Chinese company is joining the no on 8 campaign nt

[Adamocrat]

5. My thoughts exactly!

Levi jeans and Doctor Marten boots/shoes used to be my uniform practically, but now that they're both made in China, I've had to seek out alternatives. (allamericanclothing.com). I'm happy to pay a little more for durable, American-made, Union-made clothing.

Hey, but thanks for helping us out Mr. Li - we're glad to know someone in China likes us.

[cboy4]

7. Snark.

We'll take all the help we can get thanks. :eyes:

[dbackjon]

6. I will have to go out and by some new Dockers.

[wryter2000]

8. PG&E?

A public utility taking a stand? Interesting. Good on them.

[cboy4]

10. And the fundies have no choice but to deal with it, unless

they want to boycott PG&E and live without natural gas and electricity!

HAHAHAAHAHAHA

[and-justice-for-all]

11. That Rocks!