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when junk food was available at our school, there was no "moderation." That's a myth, at least from what I saw, when it comes to junk in the schools. The kids who ate it often ate it EVERY day.
There was a time when our lunch program was canceled because it was sending us into debt. I've written about that some previously, but I don't know if you saw those posts. I took it over as a fundraiser for my class. I was really unhappy with the previous program, which - even for the hot lunches - tended toward junk food, and I wanted to show that there was a better way. The old program was stuff like chicken nuggets with a side of fries, that sort of thing. And fruit that was just nasty, grapes that were too soft, apples that were grainy, typical bad cafeteria fare. When I took it over, I was limited because I was teaching in my classroom - I could do prep before school opened in the mornings, and I didn't have a chance to visit the kitchen again until we started serving. So we did a salad bar, and hot soups or lasagna done in crockpots, and fresh bread from a really good Iraqi bakery down the street from me - I picked it up fresh baked daily, on the way home each day.
Many of the kids walked in the first week and didn't understand what had happened to their fried chicken and grease. After a couple weeks (mainly when I switched from raw spinach to romaine lettuce and hummus without spinach), I won them over. I never said it was related to losing weight - I tried to phrase it as a positive - providing healthy food, which really is not something we'd done before. And the thing is, the kids ended up being far more excited about fresh baked bread than they ever were about doritos. I agree with your point that if you present it as "you all need to stop eating this junk so you can lose weight" there are some negative effects. But if you present it as "oh my god, try this, this is the best bread I've ever had," the message they get is that good wholesome real food made by local people is amazing and wonderful. I took a photo of the baker and taped it to the salad bar, so they could see, this is the person that made what you are eating. The bread for me is partly symbolic too, even though I'm not religious, I have a little of that Christian "breaking bread" custom ingrained (no pun intended) into me.
We've moved to a building now where we can't do a lunch program at all - no kitchen facilities. But I still make soups in the crockpots I collected during that time just for my own students who are with me around lunch time. It was a few years since we had the old program, so my kids now don't remember that, except the seniors. I was shocked when I brought in the first pot this year - vegan lentil soup. I wasn't sure anyone would even try it. But the first bowls went out into the hallway toward the cafeteria with my third hour kids, and before I knew it I had kids I didn't even know stopping by to see if they could have some. I ran out before our second lunch started. The next time, I brought in two crockpots. They finished those. About once a week now I bring in 3 full crockpots of soup, it's always something healthy, usually vegan, with fresh chopped carrots and celery and onions and such. And I started leaving a loaf of regular bread and a costco sized jar of peanut butter on the front table - the kids can just help themselves to it if they are hungry. One hour in particular makes me laugh, because the kids come in, they log into their computers, and then they cluster around the table making their sandwiches like it's just a normal part of their routine now.
I've always got a few extra kids that hour - about 3 or 4 who aren't really in that class, they are supposed to be in lunch, but they sneak into my room and hang out there. So they get some time on the computers, and sometimes they are hearing my lectures, and they get a lunch if they want one.
Where I'm going here is that they don't seem to feel deprived or resentful. They aren't getting lectured about UNhealthy foods or about their weight. The message they are getting (I hope) is that I REALLY don't want them skipping lunch, that wholesome food tastes better than vending machine food, and that meals are a time for fellowship.
I really am not worried that our kids won't have enough access to traditional junk food - most homes have it well stocked, as far as I can tell. It's not the job of schools to provide food that is bad for our children's health, any more than it's our mission to turn on junk tv for them during lunch time - they don't need to be watching reality tv dating shows, for instance. If they do it on their own time, it's not our job to police that - but it's not our job to provide it.
One of my friends talks with me sometimes about filling voids. If you take away something, it creates a vacuum. If you don't fill it with something, somebody else will, or it will fill itself. I think that metaphor might apply here. If you take away junk food, and that's the end of the story, kids will maybe fill that void with negative feelings about food and about themselves. But if it's replaced with real food that honestly just tastes good, that is a better treat than junk that they were filling themselves up on, and something that maybe their families don't have time to make from scratch, they'll appreciate it. My kids talk sometimes about soups they'd like me to make, a few wanted to know where I was getting my bread, one was trying to get one of his friends to drive him there so he could buy a ton of it and keep it in his freezer. That's what I'm aiming for - I want them to leave with positive memories of healthy food. We aren't a health class or anything, it's a side mission for me, but it is something I'd like to pass on to them.
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