http://www.physorg.com/news158928941.htmlQuantum Theory May Explain Wishful Thinking
April 14th, 2009 By Lisa Zyga
(PhysOrg.com) -- Humans don’t always make the most rational decisions. As studies have shown, even when logic and reasoning point in one direction, sometimes we chose the opposite route, motivated by personal bias or simply "wishful thinking." This paradoxical human behavior has resisted explanation by classical decision theory for over a decade. But now, scientists have shown that a quantum probability model can provide a simple explanation for human decision-making - and may eventually help explain the success of human cognition overall.
If you were asked to gamble in a game in which you had a 50/50 chance to win $200 or lose $100, would you play? In one study, participants were told that they had just played this game, and then were asked to choose whether to try the same gamble again. One-third of the participants were told that they had won the first game, one-third were told they had lost the first game, and the remaining one-third did not know the outcome of their first game. Most of the participants in the first two scenarios chose to play again (69% and 59%, respectively), while most of the participants in the third scenario chose not to (only 36% played again). These results violate the “sure thing principle,” which says that if you prefer choice A in two complementary known states (e.g., known winning and known losing), then you should also prefer choice A when the state is unknown. So why do people choose differently when confronted with an unknown state?
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“A few decades ago, Tversky and Kahneman (1974) challenged ubiquitous assumptions regarding what is the most suitable framework for modeling human cognition,” Busemeyer told PhysOrg.com. “Until then, most psychologists sought to understand cognition using classic probability theory. In our paper we raise the question, which mathematical framework is most appropriate for cognitive modeling? In this article, for the first time, we present a fundamentally different, and more powerful, approach to probabilistic models of cognition, based on quantum principles. Employing minimal assumptions, we derive a Hamiltonian directly from the parameters of the problem (e.g., the payoffs associated with different actions) and known general principles of cognition (e.g., a well known phenomenon of cognitive dissonance); every step in our model is psychologically interpreted and rigorously justified.”
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Pothos and Busemeyer hope that further research on quantum probability models of human cognition could help answer fundamental questions about the nature of how we think. For example, what does it mean to be rational? Another example is Schrodinger’s equation, which predicts a periodic oscillation between choices after a minimum length of time. This oscillation matches with electroencephalography signals and may explain why the longer you debate on a decision, the more you fluctuate. Overall, if our brains use quantum principles, and quantum computation is known to be fundamentally faster than classical computation in computers, then perhaps quantum principles can even help explain the success of human cognition.
http://rspb.royalsocietypublishing.org/content/early/2009/03/23/rspb.2009.0121.abstractA quantum probability explanation for violations of ‘rational’ decision theory
1. Emmanuel M. Pothos1,* and
2. Jerome R. Busemeyer2,*
Abstract
Two experimental tasks in psychology, the two-stage gambling game and the Prisoner's Dilemma game, show that people violate the sure thing principle of decision theory. These paradoxical findings have resisted explanation by classical decision theory for over a decade. A quantum probability model, based on a Hilbert space representation and Schrödinger's equation, provides a simple and elegant explanation for this behaviour. The quantum model is compared with an equivalent Markov model and it is shown that the latter is unable to account for violations of the sure thing principle. Accordingly, it is argued that quantum probability provides a better framework for modelling human decision-making.
o Received January 23, 2009.
o Accepted March 4, 2009.
* © 2009 The Royal Society