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Just because I want to vent a minute ...
The impression you get is partially correct, but it's not that they (the employees) *care* more about customers with higher service levels, rather that those, as you noticed, with less service provide more of an opportunity for an up-sell. Call center employees especially want to get the people who already have everything off the phone as quickly as possible, so they will fix their issue as quickly as possible. Those with lower levels of service are opportunities, so fixing the issue, as counter-intuitive as it may sound, is not the best strategy for getting a sale. For example, at Cox, if I had a guy standing in front of me with the ultra bundle, there was literally nothing I could sell him. The guy with the POTS line and basic cable provided a golden opportunity for a sale since he could be bundled with a whole new service (Internet) *and* upgraded to digital cable for about $10 more a month. Sales people salivate over that kind of circumstance.
And the real problem is that the entire industry switched, as noted, to a bulk sales model. During most of my employment with Cox, my job performance (and thus my pay) was based, to simplify, 75% on customer service and satisfaction and 25% on sales. That 25% worked itself out with reconnects of customers who had been disconnected for non-payment and transfers, and that's really all that was intended to measure. In other words, I didn't have to try to sell anything to do my job and do it well. I just had to stay calm, explain things to customers in a way that they understood so that they wouldn't leave all pissed off, and key the orders. By the time I left, our employee evaluations were a complicated mess of nonsense created by some idiot I'm sure shared a bunker (and hand lotion) with Dick Cheney. But to boil it down, I could solve, with 100% satisfaction (meaning 1st contact) every problem that came my way, work out every billing issue, reconnect every non-pay customer and have them walk out of the store smiling about it, and I would still have been rated as "below expectations." My work load tripled, a measurement I base on the fact my sales quota (and I must emphasize here I was not a sales rep) increased 317% in six months. (This is the point I started looking for work elsewhere.) I was forced, if I wanted to keep my job even (forget raises or even making base salary, which is a whole different rant I won't go into), to try to sell to people who had come to me because, for example, their phone kept going out the first Tuesday of every month at 5:00pm. (True story with a really weird ending, but I digress.)
Naturally, people like me were resistant to this sort of nonsense, people who had been hired and trained under a different model of operation and were watching their salary *decrease* as their workload increased seemingly exponentially. So, the powers-that-be changed the way the training worked, emphasized sales, put sales quotas on everyone, including *service technicians*, and started firing, in large numbers, people who had been with the company for a decade. People afraid to lose their jobs saw this and got with the program, and the new employees never knew anything but sell, sell, sell.
I always made my numbers, but I started hating myself for it, and people under me were doubling what I was doing because they simply did not care about "service," only about sales. Hard to blame them because that's what they were taught, but I still hated them, mostly because they increased my workload by causing me to have to take care of all the service issues. Well, I didn't have to, but I actually did care about the elderly lady with the POTS line she was able to afford only because of the Lifeline program and didn't want to try to bully her into buying something she neither wanted nor needed.
Comcast, AT&T, et al were already using this model. Cox simply adopted it because, in the short term, it greatly increases revenue and reduces expenses. It's only a successful long-term model if competition is forced out, which, sadly enough for the consumer, is precisely what is happening.
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