‘Above All’ firm renews contract

[unhappycamper]

‘Above All’ firm renews contract
By Erik Holmes - Staff writer
Posted : Friday Apr 4, 2008 7:18:59 EDT

The Air Force awarded on Wednesday a 10-year, $372 million contract to advertising firm GSD&M Idea City, which developed the Air Force’s recent “Do Something Amazing” and “Above All” campaigns.

The contract is for national advertising, media and event marketing duties for Air Force recruiting efforts, according to a GSD&M press release.

The Austin, Texas-based firm has worked with the Air Force since 2001 but had to recompete for the contract because of government contracting rules, said company spokesman John McGrath.

The “Above All” campaign the firm developed for the Air Force has come under fire from some lawmakers who say the television, print and online ads look too much like an effort to lobby Congress illegally for funding rather than a traditional recruiting campaign. Air Force leaders have denied that is the case.

GSD&M’s previous contract with the Air Force was worth $350 million over 7 years, McGrath said.


Article at: http://www.airforcetimes.com/news/2008/04/airforce_advertising_040308w/