As Detroit Slashes Car Jobs, Southern Towns Pick Up Slack
Overseas Firms Pour In Seeking Commitment to Education
And High-Skill Workers
Osceola's Charter-School Spat
By NORIHIKO SHIROUZU
Staff Reporter of THE WALL STREET JOURNAL
February 1, 2006; Page A1
OSCEOLA, Ark. -- Long-time industrial strongholds such as Michigan are losing manufacturing jobs as the U.S.'s auto industry struggles to compete. But massive job cuts by Detroit have overshadowed an important change in U.S. manufacturing. Asian and European auto companies, looking for skilled workers to make complex products, have created nearly enough new jobs in the U.S. to make up the difference.
This small city of about 9,000, set amid soybean and cotton fields on the west bank of the Mississippi, is one place that has benefited. In 2003, Osceola persuaded Denso Corp., an affiliate of Toyota Motor Corp., to locate a new plant in town producing car air-conditioning and heating systems. The usual bevy of financial incentives helped, but for Denso, there was a clinching factor: Osceola's efforts to improve local education by creating a charter school.
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Top-tier automotive suppliers such as Denso, Robert Bosch GmbH and Delphi Corp. use similar equipment and techniques to make competing products. The difference between them, therefore, often comes down to whose workers can produce the most goods at the highest quality. "It takes a deeper understanding than just pushing the red and green buttons to start and shut off those machines," Mr. McGuire says. Dan Gaudette, Nissan Motor Co.'s North American manufacturing chief, says it is hard to find highly skilled workers in Tennessee and Mississippi, where it produces cars and trucks. "That's why education is critical," he says. To cope, Nissan runs after-school programs to help students familiarize themselves with robotics.
The plants built by Asian and European companies produce complex products or auto parts that are too expensive to ship to the U.S. for assembly. They have helped sustain U.S. auto-manufacturing employment at about one million workers. That is roughly the same as in 1990, despite the loss of tens of thousands of jobs at General Motors Corp., Ford Motor Co., DaimlerChrysler AG's Chrysler unit and some of their big suppliers. That total doesn't include recently announced future job cuts.
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