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"...But Will It Play In Peoria??"

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Hissyspit Donating Member (1000+ posts) Send PM | Profile | Ignore Thu Feb-01-07 03:23 PM
Original message
"...But Will It Play In Peoria??"
Edited on Thu Feb-01-07 03:33 PM by Hissyspit
http://www.democraticunderground.com/discuss/duboard.php?az=view_all&address=389x101871

HEADLINE: Bush Visits Diner, Recieves Frosty Response From Patrons

"On Tuesday, President Bush popped in for a surprise visit to the Sterling Family Restaurant, a homey diner in Peoria, Ill... The president walked into the diner, where he was greeted with what can only be described as a sedate reception."



http://en.wikipedia.org/wiki/Play_in_Peoria

Will it play in Peoria?

The saying, "Will it play in Peoria?" is traditionally used to ask whether a given product, person, promotional theme or event will appeal to mainstream (also called "Main Street") America, or across a broad range of demographic/psychographic groups. It has become a shorthand phrase in American business, with historical ties to Peoria, a diverse, metropolitan, mid-sized city located in central Illinois.

In the United States, Peoria, Illinois, has legendary status as a test market. Peoria has long been seen as a representation of the average American city, because of its demographics and its perceived mainstream Midwestern culture.



The phrase initially came into fashion during the vaudeville era, believed to have been first asked by Groucho Marx when putting together a new act. The belief was that if a new show was successful in Peoria, it would work anywhere in America.

Years later in the 1960s and 1970s, Peoria was deemed an ideal test market by various consumer-focused companies, entertainment enterprises (films and concert tours), even politicians, to gauge opinion, interest and receptivity to new products, services and campaigns. President Nixon’s administration perpetuated the phrase: John Ehrlichman was heard using it when talking about campaigning in the Midwest.

- snip -

Perhaps most important, at one time Peoria closely reflected the diversity of the United States population in terms of race, income, age, rural and business interests, educational background and other key criteria.

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Maddy McCall Donating Member (1000+ posts) Send PM | Profile | Ignore Thu Feb-01-07 03:30 PM
Response to Original message
1. LOL!
Loved this line in the other thread.

:thumbsup:

You have a quick wit, hissy. :D

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Mojambo Donating Member (1000+ posts) Send PM | Profile | Ignore Thu Feb-01-07 03:33 PM
Response to Original message
2. The only place "it" plays anymore is Wall Street. n/t
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EVDebs Donating Member (1000+ posts) Send PM | Profile | Ignore Thu Feb-01-07 03:40 PM
Response to Reply #2
3. You meant home-turf of war profiteers...
Edited on Thu Feb-01-07 03:41 PM by EVDebs
with troops being sent into battle w/o proper equipment STILL

see DU post at
http://www.democraticunderground.com/discuss/duboard.php?az=view_all&address=389x95542
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