Source:
Associated PressAs consumers look for alternatives to Chinese-made toys following a series of recalls this year, dozens of small toy companies are struggling to meet surging demand. Some owners report online sales up as much as fivefold from last year. They're hiring extra workers, expanding warehouses and adding extra assembly shifts.
"Every time there'd be a new recall this summer, we'd get a huge new order," Evanoff said as she watched contract manufacturers stuffing neon-colored copters, rubber bands and wooden sticks into plastic packages. "We didn't stop all summer long."
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Retailers such as FAO Schwartz Inc. and Toys "R" Us Inc. downplay the recalls, saying they aren't likely to dent holiday sales or significantly change their orders. About 80 percent of toys sold in the United States are made in China.
Executives at Mattel Inc. — which has had 20 million toys recalled — are touting improved manufacturing standards. Safety experts say American toys aren't necessarily safer than those made in China; Europe has the highest standards, but even there quality varies from factory to factory.
Experts say even if Americans produce several hundred thousand more U.S.-made Little Tykes, K'Nex or Rainbow Creatures, China will retain manufacturing dominance in the $22.3 billion toy industry.
"It's a blip," said New York-based toy consultant Chris Byrne. "In the fourth quarter, a lot of purchases are made based on supplications to the North Pole — and the phrase 'country of origin' isn't in the vocabulary of children writing to Santa."
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"We've had so many phone calls from moms and grandmas who think this is really serious and say they'll never buy a toy made in China," Meister said. "Next year at this time — when an awesome new battery-operated toy comes out and it's made in China — will people say no way? It just depends on the mood of the consumer."
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"It's just a blip."