Mark Morford wrote it up
http://www.sfgate.com/cgi-bin/article.cgi?f=/g/a/2003/02/14/notes021403.DTL&nl=fixIt is a great article
Whip My Roman Sex Gods
You want the true Valentine's Day? Forget roses and candy, sweetheart, and kneel before the Lupercalia
Here is a bit of the article
By Mark Morford, SF Gate Columnist
Friday, February 14, 2003
Hot pagan sex and lustful gods and ancient wolf goddesses and potential marriage and more sex and more than a little crazed giddy divine animal blood sacrifice.
All followed by some nice light whippings administered by nearly naked grinning boy-men, casual flagellations by goat-skin, some joyful thrashing in the name of fertility and purity and, you know, sex. Ahh, Valentine's Day.
The original, that is. Before it was called Valentine's Day, back when it was called Lupercalia, a big Roman festival in honor of the fertility god Lupercus, before the ever-scowlin' church got a hold of this ancient and rather odd and blood-pumped Roman lust-fest, co-opted it and de-sexed it stripped it of its more salacious and admittedly libertine joys, as the church is so tragically wont to do.
Because as everyone knows, the church is nothing if not all about rigid joyless dogma and romantic abstinence and mountains of little chalky candy hearts. Mmm, sanctimoniousness.
Tried to convert it into a mildly consecrated (read: bland, not naked) day, the church did, "Christianize" that naughty pagan fest, and failing that because no way are you gonna trump ancient sex and lust with uptight chastity and faux-purity, they tossed in Saint Valentine to the mix, invented some nice legend, tried to turn this most funky of pagan holidays into an homage to saccharine romantic love and cherry nougat chocolates and Hallmark schmalz. Did they succeed? Sort of.