http://people-press.org/reports/display.php3?ReportID=364Modest Interest in 2008 Campaign News
Democratic Candidates Better Known, Even Among Republicans
Released: October 23, 2007
The 2008 presidential campaign began much earlier than usual, but public interest in the campaign is at most only modestly higher than in previous campaigns. While Democrats are following the campaign more closely than at the same stage in previous primary contests, Republicans are no more engaged than in the past, resulting in a sizable partisan gap in campaign interest.
The Republicans' disengagement, if not disillusionment, with the campaign is borne out by the fact that many more Republicans are able to recall unprompted the names of Democratic frontrunners Hillary Clinton and Barack Obama than can name Rudy Giuliani and other leading GOP candidates.
Public familiarity with the leading Democratic candidates is extraordinarily high compared with candidates in past campaigns. Clinton and Obama have become household names to substantial majorities of Americans. By contrast, the Republican candidates as a group are about as well known as previous GOP candidates, while Giuliani is less well known than past Republican frontrunners.
Overall, 81% can name a Democratic candidate unprompted, with 78% volunteering Clinton's name and 62% Obama's. By contrast, 59% could name any Republican candidate. Giuliani is the best known Republican candidate, with 45% of the public naming him.
Even among Republicans, Clinton and Obama are much more visible than Giuliani or any other GOP presidential candidate. When asked to name any Democratic presidential candidate, 79% of Republicans named Clinton and 60% mentioned Obama. Asked for the name of a GOP candidate, 57% of Republicans named Giuliani. No other Republican candidate was mentioned by even half of Republicans.