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"Submit a 1-2 minute video(s) that demonstrates practical, easy and inspired ways to reduce your carbon emissions ..."
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The idea is, make something along the lines of An Inconvenient Truth, that doesn't challenge us to alter our consumer-bacchanalia, spend-and-squander ways as long as we, you know, use more energy-efficient light bulbs or start driving a Prius.
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My instinct is to call Al Gore a sonofabitch for promoting the comforting but dangerous notion that we can all just make a few slight course alterations within the trajectory of the present system and expect to come out OK. Dangerous fantasy is what that is. But who knows, maybe he had to tack on that "feel-good" ending to his movie just to gain any level of mainstream acceptance. Politicians understand this sort of thing well, obviously.
But I think now that the issue has gained credibility with most people, someone needs to make a real scare-the-everliving-shit-out-of-you film, to get people out of this putting-a-band-aid-on-cancer mentality. Because the truth is really fucking scary, actually, and not just "inconvenient." Funny, because the media never seems to have a problem with scaring the shit out of us; only in this case, doing so might cause us to snap out of our consumer-droid hypnotism, and that would be a BAD thing.
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http://blog.myspace.com/index.cfm?fuseaction=blog.view&friendID=1806320&blogID=219057750&Mytoken=EEFED91A-ED66-40AD-95CDFE9ABD35B2928509530Kudos to Gore for getting the issue into the public consciousness the way he has, that needed to be done, and shouldn't be underestimated. But I think James has a point here also, that it's a dangerous notion that the truth is merely "inconvenient" - we have to change a few light bulbs or put some extra insulation on our pipes and then we can feel good about ourselves, as if the changes won't actually require a change in our actual lifestyles, just the inconvenience of swapping bulbs or switching to driving a hybrid- the inconvenience of buying THIS instead of THAT.