Viral Marketing

[brettdale]

For Full Story

http://mediasportandotherrantings.blogspot.com/2008/02/viral-marketing.html

I'm not sure what to make of Viral marketing. It's been around over 25 years, despite the fact some guy from Saatchi and Saatchi in Auckland, claimed he invented a new form of marketing called Whisper Advertising a couple of years ago.

Viral Marketing actually started in Chicago in the 80's when apparently Nintendo hired a company to do research on who are the most popular High School kids in various different schools, they then started up a database and sent the cool kids free stuff, in the hope that the nerds would see the kids using the products and thus, buy the products themselves.