KFC takes the wraps off a toasted sandwich offering

[AngryAmish]

Source: Courier-Journal

"KFC has installed $1,200 commercial-grade toasters in its 5,400 domestic fast-food restaurants to cook a new line of grill-pressed sandwiches as part of an effort to boost U.S. sales.

Television commercials began Sunday for the chain's new Toasted Wrap, backed by a new company slogan, "Life Tastes Better at KFC." The tagline is a replacement for "Chicken Capital USA," which was introduced in 2004.

In the last couple of years, other fast-food chains, including McDonald's, have put more chicken on their menus.

Louisville-based KFC isn't abandoning its position that it is the chicken capital, but Chief Marketing Officer James O'Reilly said the new slogan will show that the company's products are "a step above ordinary fast food."


Read more: http://www.courier-journal.com/apps/pbcs.dll/article?AID=/20080226/BUSINESS/802260360/

[maxsolomon]

1. do you own a franchise or something?

veggie guacamole burrito, please.

[shireen]

7. i don't know why someone hasn't set up a vegetarian fast food franchise

It would be extremely profitable, and good for our health. It would be much easier and cost-effective than dealing with beef and chicken.

[China_cat]

9. It was tried here in Charleston a few years ago.

Went broke in less than 6 months. Inability to get quality fresh fruits and vegetables were the main reason. Ok during local growing season but after that the only recourse was the crap you get out of the grocery stores.

[Warpy]

11. I'm not surprised

Veggie cuisine got a deservedly bad name in the 70s when it all tasted like the dirt it was grown in. Too many people don't realize the cuisine has grown up, that some time during the 80s, people figured out how to use herbs and spices to make it taste at least as good as meat based cuisine and quite often much better.

Unfortunately, people still expect the unseasoned beans on the dense and hard bread with a handful of plain alfalfa sprouts on top, aggressively healthy but blah and boring. They don't realize the bread is now a whole wheat or whole blue corn tortilla, the beans have been spiced with cumin, oregano, garlic and chile, the sprouts have been replaced with a very nice veggie cheese, and that the whole business has a huge choice of toppings before it's rolled up into a neat package to eat.

Veggie cuisine has grown up, folks, and you'll never miss the meat.

The world isn't ready for a tofu dog stand, though.

[nxylas]

12. Do McDonalds sell veggie burgers here?

They do in Britain.

[Warpy]

13. I haven't set foot in one for over 30 years

so I don't have a clue.

If they do, you can bet they inject as much fat into them as they possibly can. Since their menu relies heavily on suet to give flavor, I can't imagine they get many vegetarian customers.

[nxylas]

15. Their veggie burgers used to be fried in animal fat

Then customers found out and stopped buying them, so they were forced to switch to vegetable oil.

[KansDem]

20. "I haven't set foot in one for over 30 years"

Me neither. I believe it was the early 1970s that I last went into one. I didn't like their advertising. Always a "skit" with the McDonaldland characters, followed by everyone going to McDonalds. They didn't really sell a product, but a lifestyle. Yeah, I know that's what corporations do, but I found McD's approach most offensive.

Oh, and their food is crap...:puke:

[Samurai_Writer]

21. V.G. Burgers

They are awesome.

http://www.vgburgers.com/

"Organic Food Fast"

[shireen]

22. wow! I'd like to see one of those in Baltimore! nt

[shireen]

8. and a veggie guacamole burrito sounds damned good! nt

[GreenPartyVoter]

2. Aren't we supposed to be ticked off at them, though, for buying factory farm chicken?

[Purveyor]

3. KFC is to damned expensive! eom

[DJ13]

6. "KFC is to damned expensive!"

No kidding.

Its like suddenly chicken has become an exotic meat warranting a price per pound comparable to steak.

[flvegan]

4. Screw KFC.

Cruel bastards.

http://www.kfccruelty.com/u-undercover.asp

[Systematic Chaos]

5. Mega-farmed rat poison with a side of hormones and excrement please!

For the price of what they sell you can buy organic chicken, fresh or frozen, and have it your way! Or if you gotta have fast food chicken at least go somewhere good like Farm Basket, Popeye's or even Church's.

[AndyTiedye]

18. Farm Basket is Only in Las Vegas

Popeye's and Church's are nationwide, but there are not very many of them around here.
I haven't tried either of them. I hardly ever see them.

There seem to be a couple of Popeye's restaurants in the region according to their website, I never noticed them.
Church's has 4 restaurants in Oakland, but none anywhere else in the Bay Area.

If I need fast food chicken, I am more likely to get it from one of the burger places — KFC is too greasy, and usually if I want fast food it is because I am driving somewhere, so I want a drive-thru.

The best fast food I know of is Chefette, in Barbados. I highly recommend the rotis.
McDonald's tried to get established in Barbados and failed miserably.

[notadmblnd]

10. I've never liked KFC

They don't cook the chicken right. It just grosses me out to bite into a piece of KFC and see those little veins that are close to the bone, looking undercooked (bloody) and wiggling at you. I'll pass, thanks.

[sakabatou]

14. There's a burrito place that sells excellent veggie burritos

Can't remember the name though.

[pinniped]

16. That's a pretty sick slogan, "Life Tastes Better at KFC."

I'm sure millions will be flocking there to taste life (oil/grease).

[xxqqqzme]

17. KFC anything makes me sick, literally.

I stopped eating it, at least 25 years ago. At my mom's on Mother's Day, a few years ago, & my, doesn't have a clue sister, brought a HUGE bucket to give mom the day off!? We all looked at her & wondered about her sanity.

[ForPeace]

19. Is this LBN or a press release?

NT