Instead of calling it single-payer, universal-access health care -- which most people don't have a clue about -- why not go the shameless route and try to get something passed on raw emotion for a change? Nothing else seems to work.
So let's call it "Nataline's Law" after the teenaged girl that Cigna killed by denial-of-coverage a month or so ago -- generating massive bad publicity and demonstrating the immorality of the entire for-profit health care model. Then, not only does single-payer have a face, but every time some apologist for the current disaster tries to insult the alternative, they're stuck invoking her name yet again.
We have things like "Amber alerts" and "Megan's Law" and "The Ryan White CARE Act" because people respond more readily to emotional issues than to the straight story. Suppose Amber Alerts were known as "kidnapped kid phone trees." Think they'd get the attention they get now?
That's how the GOP has been selling its pathological legislative agenda for years. "Healthy Forests" = Clearcut, slash, burn, destabilize hillsides, silt up streams and rivers, kill the fish, but please continue to make a fortune the American resource exploitation way. "Clear Skies Initiative" = Please feel free to send trillions of tons of carbon into the atmosphere because global climate change is the precursor to The Rapture and we're really looking forward to End Times. "Leave No Child Behind" = Teach to the test so we can kill creativity and critical thinking and turn these little idea engines into dull-witted, imagination-less corporate androids.
That crap works because Americans are suckers for dumb-ass slogans. And the GOP knows that if it won't fit on a bumper sticker, it's not going to fit between the ears of the average undereducated, misinformed, dummied-down, uncritical, mass media saturated American political illiterate. So they keep it simple.
Democrats, on the other hand, demonstrating that their "strategic advisers" are about as strategic as a buggy whip, wouldn't understand branding if it bit them in their collective fat, overpaid asses. So they come up with names like S-CHIP. Sheer genius, as I've come to expect from the democratic party's deep thinkers.
The GOP would have called it "The Healthy Kids Act" or something catchy like that. Dems, however, chose to go with an acronym that nobody knows and that sounds like a computer component. No wonder nobody besides those who were seriously screwed by the veto really gave a shit.
One other thing: I'm not sure the federal government -- corrupt cesspool of corporate largesse that it is -- is capable of acting in the public interest anymore. I think the sorry performance of the 110th Congress is a pretty good case study. So maybe it's time to go for statewide programs.
On the good side (if you're looking to encourage activism), just about everybody has had their own personal HMO moment by now. But for the most part, all they do is bitch and piss and moan to each other, spending all their activist energy preaching to the choir. These people have to organize locally, regionally and, eventually, state-wide.
They have to become an enormous pain in the ass to their elected representatives in state capitals everywhere. They also need health care professionals to validate their opinions and verify their stories. Fortunately, there are about 13,000 physicians nationwide who belong to PNHP (info below), many of whom are dead serious activist on this issue.
Another thing is putting together a set of rebuttal points so that every time some paid industry apologist comes out with the usual horseshit about how awful the Canadian system is and how wonderful we've got it by comparison and blah, blah, blah... we have an easy, fact-based way to blow them out of the water. With gross immodesty, I recommend four articles I've done on the single-payer issue -- including two of them describing how to argue against industry shills and win -- available
here,
here,
here and
here.
There's a lot of other things that are spelled out on numerous pro-universal access websites. The best starting point I've found is, as I mentioned above,
Physicians for a National Health Program (PNHP). Have a look when you get a chance.
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