Apple Sued Over Deceptive "Millions of Colors" Advertising

[Lennon]

http://www.dailytech.com/article.aspx?newsid=11348

Be careful your product lives up to what you advertise it to be and be careful it does what you say it will do; that's the lesson that many tech companies are learning the hard way. Microsoft recently found that out as its facing an uphill battle to fight against a class lawsuit alleging it intentionally deceived using "Vista Capable" stickers to sell chipsets.

Now Apple is mired in a similar mess, based on some of its a bit exaggerated claims. Apple's bold advertising claim that its MacBooks support "millions of colors." The only problem -- MacBook LCD are only 6-bit TN models, only allowing for only 262,144 colors. A true 8-bit display would indeed support "millions of colors", 16,777,216 colors in fact. However, Apple opted to ditch the eight bit display in favor of a cheaper 6 bit one, despite the high cost of Macs.

[tomreedtoon]

1. What good are "millions of colors" on a laptop anyway?

LCD monitors are incapable of displaying that range of colors anyway. The only way you could see those colors is if you plugged the computer's VGA output into a good CRT monitor - in a properly-lit room. It was a stupid claim for Apple to make, let alone implement. "Lotsa colors" would be more honest all around.

[Zynx]

2. More colors than you can shake a PC at.

Something stupid, yet funny like that would have been fine.

[Berry Cool]

3. In other news, Baskin-Robbins was slapped with a lawsuit today

A man went down to his local store and discovered it did NOT offer 31 flavors of ice cream, only 20.

He is suing on grounds of deceptive advertising and mental anguish.