Pump up the volume with ‘boob job in a jab’

[Mugu]

Anjana Gosai, Time Online

Imagine if you could obtain a cleavage as ample as that of a Victoria’s Secret model without going under the knife or stuffing your bra with off-putting chicken fillets. Imagine if all it took to swell from diminutive Kate Moss mounds to generous Scarlett Johansson curves was an injection. Well, the “boob job in a jab” is now a reality, thanks to one of the latest body-contouring treatments to arrive in the UK.

Created by Q-Med, the Swedish company behind the popular wrinkle-eraser Restylane, Macrolane was initially launched in Europe as a correctional filler for body indentations. It wasn’t until it was used in Japan 3½ years ago that it really found its niche, offering a nation of comparatively flat-chested women the chance to increase their breast size without surgery, scarring or hospital downtime. So far, about 30,000 Japanese women have chosen Macrolane to boost their assets.

The procedure sounds straightforward enough. It takes about 45 minutes and involves a tiny incision being made in the crease under each breast, so that a gel filler made of hyaluronic acid can be pumped in through a flexible knitting needle-sized canula. There is no general anaesthetic and you don’t need to take time off work to recover afterwards. Macrolane was launched in the UK in January, and carries the European CE mark of approval.

It’s unsurprising that Macrolane already has several aesthetic doctors’ white coats flapping in excitement. Such a treatment is sure to be a boon for surgery-shy women who want bigger boobs, but have been too scared to go under the knife. Dr Mike Comins of Hans Place Practice in Knightsbridge, one of 34 UK clinics already using Macrolane for breasts, thinks it could spell the end of the boob job. “The implant look is so last decade,” he says. “The vogue now is to have a subtle change and, unlike silicone, with its limited shapes, you can tailor Macrolane to suit your needs.”


Complete article at:
http://women.timesonline.co.uk/tol/life_and_style/women/beauty/article3663120.ece

Before and after photos:
http://www.macrolane.com/Templates/CampaignPage.aspx?id=22167

[flvegan]

1. $5600 initial surgery, $2800/yr to "top off"

From their FAQ:

10. How long does Macrolane last?

Macrolane is intended to last for 12-18 months. Each individual treatment programme will include a yearly top-up as required to maintain optimal treatment results.

11. What will a treatment with Macrolane cost?

Treatment cost is dependant on the area treated and the amount of product used. Typically an initial breast shaping treatment using 200ml (100ml for each breast) will cost in the region of £2800 with follow top up treatment in a year's time in the region of £1400, but the cost of the top up treatments is likely to decrease because less product is needed over time to sustain optimum results.

http://www.macrolane.com/Templates/CampaignPage.aspx?id=21660

[Fleshdancer]

5. for that much money, it would make more sense to get the stupid boob job instead

After all, it's not like this macrolane procedure is going to be pain free either. :shrug:

weird. very weird.

[TheWraith]

2. And how well have they tested this stuff? nt

[Sal Minella]

4. We'll know a few years from now, when this stuff starts settling around the ankles of the

(once again) flat-chested women.

[Javaman]

6. So what you are saying is the future is in over sized shoes?

:rofl:

[Sal Minella]

7. And stretchy socks. Yeah, pretty much.

And some sort of lace-up external corseting stabilizers so the goop doesn't slosh around too much when the women walk.

Gah. Just grossed myself out. Sorry. Ack.

[juno jones]

3. Thanks

I'm not interested in boobs, but I have a body 'dent' from an accident that causes me physical discomfort and have been wondering if any thing has been developed to fill in and pad bony surfaces. I'll be looking into this.