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...that I don't understand. Here's the way I perceive it:
The Republicans can usually count on at least 30%. There are fluctuations in favorability and popularity, but when push comes to shove, you can depend on a base of at least 30% to be there, no matter what. Even if there's illegal war, torture, illegal wiretapping, or widespread corruption.
When it's crunchtime, they try to expand their 30% by going after sympathetic voters. Then they go to issues like abortion or gay marriage.
But their final ace-in-the-whole is sliming the democrats. This tactic can make all of the difference in changing 49% to 51%. And a lot of it involved a wierd system of mannerisms and syntax. They are careful to make specific faces or gestures when they sneer the words: "Pelosi", "San Francisco", "Hillary", "Hollywierd", or any of about 100 key words and phrases.
I don't know what the strategy should be. Should we invest time and effort in destroying the base 30%, or should we hop around, putting out fires among the top 5% of their potential support?
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