This is spot-on right:
http://www.alternet.org/healthwellness/83892/The health care debate is not about right versus left. It's about McCain's radical scheme to dump our employer-provided health coverage into a ditch.
John McCain will be spending the week promoting his health care scheme. The crux of the plan is to abolish employer-based health insurance and throw middle class working Americans to the wolves. It is market fundamentalism at its worst.
But I'm not here to talk about the policy details. I want to discuss message framing. During an election campaign, when our ultimate audience is persuadable voters, how do we talk about health care?
Let's first understand McCain's frame. His campaign understands one crucial fact (if nothing else): About 95 percent of the voters in the 2008 general election will be insured -- the uninsured don't tend to vote. Extensive polling and focus group research has shown, without a doubt, that people who are insured are more interested in preserving and improving their own coverage than in covering the uninsured. Americans want "quality, affordable health care." But of the two concepts, they are more focused on affordability than on quality.