Charter to Snoop on Broadband Customers' Web Histories for Ad Networks

[BR_Parkway]

http://blog.wired.com/27bstroke6/2008/05/charter-to-inse.html

Charter Communications, one of the nation's largest ISPs, plans to begin eavesdropping on customers' web surfing activity, to help web advertisers deliver targeted ads.

In letters being sent to some of its 2.7 million high-speed internet customers, Charter is billing its new web-tracking program as an "enhancement" for customers' web surfing experience. The letters were first reported by a BroadbandReports.com user on Sunday. The pilot program is set to begin next month.

"Browsing the web can become more like flipping through your favorite magazine, where you see ads that are appealing to you and enhance your enjoyment and the utility of the experience," the company's letters read.

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Charter is partnering with a company called NebuAD to build profiles of its users. NebuAD will share the behavioral tracking results with third-party advertising networks like DoubleClick. Users can opt out of the system, but have to give their full name and address to get an opt-out cookie. The process would have to be repeated for every browser on every computer in a home to block the service, and would have to be reset if cookies are ever deleted.

And I'm positive that won't let this info out or fail to safeguard it :sarcasm: Geeze, don't they make enough money off of me without needing to sell my info for advertisers?