Bimbo is coming to America.

[ColbertWatcher]

From the Los Angeles Times
Mexico's Bimbo buys U.S. bread business
The company will pay $2.4 billion to gain the Arnold, Boboli, Brownberry and Thomas brands from Weston Foods. Bloomberg News
December 11, 2008

Grupo Bimbo, the Mexican producer of Entenmann's cakes and Oroweat loaves, said Wednesday that it agreed to buy the U.S. baked-good unit of Canada's George Weston Ltd. for $2.4 billion as part of its plan to become the world's largest bread maker.

Grupo Bimbo will gain the Arnold, Boboli, Brownberry and Thomas brands, which had sales of $2.2 billion this year through Oct. 4, the company said. The unit of Weston Foods Inc., which operates in the U.S., has more than 8,000 employees, 22 plants and 4,000 distribution routes.

Bimbo has spent more than $200 million this year buying companies in Latin America and China to reduce its dependence on the Mexican market. The company became the largest bread maker in Brazil this year after buying 75% of Nutrella Alimentos, and Chief Executive Daniel Servitje has said he aims to become the world's largest bread maker within two years.

"This is the most important transaction in the history of Grupo Bimbo, and one of the largest in the history of baking," Servitje said.

Mexico accounted for 67% of Grupo Bimbo's third-quarter sales of $1.4 billion and the U.S. brought in 22%. The company makes Tia Rosa tortillas, Entenmann's cakes, Pan Bimbo and Mrs. Baird's breads.

--Los Angeles Times

Enjoy your Bimbo loaves America!

[Waiting For Everyman]

1. We're all bimbos on this bus.

[Wabbajack_]

2. I like this bread

[mykpart]

3. Thomas? Mexican English muffins?

[SoCalDem]

4. Tortillas with nooks & crannies

We have had Bimbo products here for a long time:)..The cookies they distribute to supermarkets here are better and cheaper than most brands:)

[ColbertWatcher]

5. Yeah, but you're in SoCal! Not fair! n/t

[Initech]

6. America *IS* Bimbo.

[Deja Q]

11. And a Slut.

[silverojo]

7. "Grupo Bimbo, the Mexican producer of Entenmann's cakes"

So THAT explains why Entenmann's baked goods suck.

I just bought some candy canes which tasted awful. Checked the label, and sure enough--Made in Mexico. I'm just going to use the damned things to decorate the tree.

When it comes to food, Mexico is as bad as China, making cheap inedible crap.

[ColbertWatcher]

8. I disagree. Not all their stuff is bad. n/t

[Gundam Macross]

9. Entenmann's makes the best crumb cakes.

[Deja Q]

10. Arnold/Brownberry make great breads...

I'll be keeping an eye on nutrition labels.