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Another day, another dozen threads running around about Rush. Sure, sure, they condemn him, mock him, heap scorn and ridicule on him. But the key thing is that they are another dozen threads about Rush getting kicked around about Rush.
The scorn and ridicule of Rush is all justified, but by as old saying goes, any publicity, even bad publicity, is a good thing. Let's look at what's happening here.
Rush is a radio commentator, his job is bloviate in a manner that makes the most money for his corporate advertisers. He knows as well as the rest of us that controversy sells, so for the past few months he has been push the controversy button for all he's worth. In fact he got started about a year ago with his Operation Chaos bit, pushing for Hillary to win the Democratic primary. Democrats were outraged, and in their outrage some tuned in to Rush every day for awhile, racking up his Arbitron numbers and Rush could show his advertisers that he could still rope 'em in.
Now that Obama is in office, he's done the same thing, stirred the shit pot, stating that he wants Obama to fail. Oh the predictable outrage, the horror that ensued. Well, not only did this get him a national platform at CPAC, but it put him on the lips, if not the shows, of every TV pundit out there, who spread the mantra that Rush is the new leader of the Republican party, increasing this man's reach and influence, oh, and driving up his listenership and advertising revenue.
I agree, Rush is a drug addled, self hating, unintelligent asshole, but really, all we're doing with all this outrage is pumping up his reputation and inflating his bottom line. It has been estimated that one third of his listening audience is, at times, made up of liberals, progressives and Democrats, all tuning in to see what the outrage du jour is with the Pigboy.
Stop it, stop it now. The worst thing that you can do to Rush is ignore him. He thrives on controversy, he thrives on public outrage, because for him, any publicity is good publicity. The more you try to tear him down, the more you are building him up. He can turn around and say to the conservative base "Hey, see how hard they're trying to drag me under? I must be doing something right if they hate me so much." This sort of shit keeps his names in the headlines, pumps up his faux image as some sort of conservative leader, and ultimately pumps up the numbers on his show, increasing his bottom line and his prestige.
Trust me, he knows this, he's playing on it, he's banking on it. The more we howl and gnash our teeth, the sweeter the sound is to his ears because it's all good for him. The worse thing that you can do to this man is simply fucking ignore him. You wouldn't pay the least bit attention to the drug-addled ranter and raver on the street corner downtown, why are you paying so much attention to a drug addled ranter and raver on the radio. Ignore him and he will go away.
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