|
The tv and radio ads that the credit card companies are running are scandalous. The ads portray a cash strapped cardholder giving her story of how she contacted the Credit Card Company, and felt like she had a friend. The ad voice over says the Credit Card Companies 'are here to help.'
Right. Here's what is really going on ......
Warnings of the coming credit card credit crunch could not be more accurate.
And the Credit Card Companies are doing their part to make sure it happens.
While their issuers are taking billions in taxpayer $$, they are busy raising purchasing rates and default rates while reducing available credit lines to the point that default is inevitable.
When a customer is 'on line' --or making payments on time and rolling over a large balance monthly with all the interest and attendant fees -- credit card companies usually view that credit card customer as a profitable customer, and in the past credit card companies would poach such customers from each other by making low or no interest offers for a limited time to encourage them to open an account and transfer their balances.
However, the credit card companies have been 'peeking' at the debt obligations of their credit card holders and determined that a large percentage will be unable to continue servicing their credit card debt, even though they never missed a payment, so it is time to 'harvest' those customers --or in other words, subject them to the most onerous terms possible to extract the maximum amount of $$ from the cardholder as quickly as possible before they crash.
Why? Because a bankrupt cardholder's debt is unsecured, and that usually means there won't be any funds left to pay the credit card company after the secured creditors and administrative fees are paid to the Bankruptcy Court.
And once the credit card holder has been 'bled dry' financially, they will have no further need of them --except to hope that they will continue to pay taxes so that they can borrow even more billions of $$ of taxpayer money.
|