AIG: How a Meme Spreads
One of the cool features at Memeorandum, my favorite aggregator of political content, is that you can warp back to any previous point in time to see which stories were dominating bandwidth on the World Wide Web. Here, for example, is what the world looked like on Election Night, or on the morning that Sarah Palin was selected to be John McCain's running mate.
I thought it would be useful to examine how the current controversy surrounding AIG has spread throughout the Internet over the past several days. This story has been a little bit unusual in that it's not all that newsworthy: AIG's intention to pay its so-called retention bonuses has been public knowledge for some time. But the story has absolutely blown up within the past 72 hours.
The immediate trigger for the controversy appears to have come late Saturday evening, when the Washington Post posted the web version of a page A01 story from its Sunday edition: "AIG Paying Millions in Bonuses Despite Receiving Federal Bailout". The Washington Post story contained two real pieces of reporting: firstly, that Tim Geithner had been talking to AIG CEO Edward Liddy about the retention bonuses and was extremely unhappy about them, and secondly, that Geithner had prevailed upon Liddy to make some revisions to other types of bonus provisions. The first blogger to pick up the story and show up on Memorandum's radar screen was David Waldman at Congress Matters. By midnight, he'd been joined by only a couple others, although meanwhile, the New York Times published a story that largely replicated the Washington Post's reporting.
On Sunday, the story gained significant steam throughout the liberal blogosphere. By 3 PM, according to Memeorandum, 20 independent (e.g. not related to a major media outlet) blogs had picked up some variant of the AIG story, of which 16 (by my count) have a definitive liberal orientation. There was then an additional round of attention later in the day, this time mostly coming from the mainstream media, after AIG's counterparty list was released, and as the papers began to release content online from their Monday editions.
AIG-related affairs continued to dominate the discussion on Monday after Barack Obama said he wanted to block the bonuses and amidst speculation about the political fallout. Over the course of the day, the discussion tended to shift from liberal blogs to mainstream media channels.
more...
http://www.fivethirtyeight.com/2009/03/aig-how-meme-spreads.html