NY Times: When Economy Sours, Tootsie Rolls Soothe Souls

[marmar]

When Economy Sours, Tootsie Rolls Soothe Souls

By CHRISTINE HAUGHNEY
Published: March 23, 2009


Raymond Schneider politely elbowed his way through crowds of customers as he made for the bulk candy bins at Dylan’s Candy Bar across from Bloomingdale’s in Manhattan. Since he was laid off in December, Mr. Schneider, a 33-year-old interior designer, says he has become a “gummy junkie,” stocking up on sweets every time he shops for groceries.

“Sugar is comforting,” he said as he scooped Red Licorice Scottie Dogs into a plastic bag. “There’s nothing more stressful than growing financial insecurity everywhere.”

The recession seems to have a sweet tooth. As unemployment has risen and 401(k)’s have shrunk, Americans, particularly adults, have been consuming growing volumes of candy, from Mary Janes and Tootsie Rolls to Gummy Bears and cheap chocolates, say candy makers, store owners and industry experts.

Theories vary on exactly why. For many, sugar lifts spirits dragged low by the languishing economy. For others, candy also provides a nostalgic reminder of better times. And not insignificantly, it is relatively cheap.

“People may indulge themselves a little bit more when times are tough,” said Jack P. Russo, an analyst with the Edward Jones retail brokerage in St. Louis. “These are low-cost items that people can afford pretty easily.” ..........(more)

The complete piece is at: http://www.nytimes.com/2009/03/24/nyregion/24candy.html?_r=1&hp

[Peregrine Took]

1. I love "Tootsie Pops" with the chocolate inside but I don't think they are

good for your teeth in that they are in your mouth so long.