Researcher Robert Thomas reveals how he & Richard Heene drew up a plan to generate media controversy

[Are_grits_groceries]

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Thomas spent several months earlier this year working on developing a reality science TV show to pitch to networks — the "show," Thomas says, that Falcon was referring to when he told CNN "We did it for the show." Among the ideas that Heene, Thomas and two others came up with for their reality TV proposal — and one that he says most intrigued Heene — involved a weather balloon modified to look like a UFO which they would launch in an attempt to drum up media interest in both the Heene family and the series he was desperate to get on the air. Still, Thomas never imagined that Heene would involve his six-year-old son in what he is certain was a "global media hoax" to further Richard Heene's own celebrity.

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And he wanted nothing more than to get another reality TV series. Richard had an ongoing dialog with someone at ABC who helped produce Wife Swap. Richard was pitching something along the lines of "MythBusters-meets-mad scientist." There would be these esoteric abstract experiments attempting to prove or disprove various theories. My job was to help him prepare a formal proposal. For each of 52 weekly episodes, to explain specifically what the subject would be, and why. (See the full proposal here.)

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Richard, on the other hand, was often driven by ego and fame. He was all about controversy, hoping to whip up something significant enough to eliminate our reality TV competitors. He wanted episodes that would shock people and maximize his exposure. And he'd been trying for months. On several occasions, he sat down and told me he'd do whatever it took to make it happen — to win. He eventually resorted to extreme measures.
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And then we delved into the area of UFOs. I was reading a book on witness reports of Roswell at the time, just out of curiousity — I've never concluded whether it really took place or was an elaborate hoax. And Richard said, "how much do you want to bet we could facilitate some sort of a media stunt that would be equally profound as Roswell, and we could do so with nothing more than a weather balloon and some controversy?"

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Richard's story doesn't add up. He is saying he thought Falcon was in the balloon, and that Falcon ran and hid as a result of Richard yelling at him. I've spent a lot of time with them, and Falcon is, first of all, not afraid of his father. I've never once seen Richard's children afraid of him — and I've definitely never seen Falcon go hide. He was one of the most social of the three children.

Secondly, Falcon supposedly hid in that attic in the garage. I've spent a lot of time in his garage, which has a drill press and various welding tools. It's unorganized and chaotic. There's really not so much an attic as some support beams connected with plywood. Being an adult of average height, I couldn't get up into the attic if I'd wanted to, so I don't know how a six-year-old child could have gotten up there. There's not an easy way to access that overhang. Maybe if I'd lifted that child up into the attic, he might have been able to rest up there, but not comfortably.

http://gawker.com/5383858/exclusive-i-helped-richard-heene-plan-a-balloon-hoax

For a supposedly smart man, Heene didn't plan this very well. I suppose he thought he could just baffle everybody with bullshit forever.