1000 ways to die??
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The fatal accident allegedly occurred at Heselden's West Yorkshire estate, according to the Daily Mail. He was "using one of the machines--which use gyroscopes to remain upright and are controlled by the direction in which the rider leans--to inspect the grounds of his property," writes the Daily Mail. "A spokesman for West Yorkshire Police said today: 'Police were called at 11.40am yesterday to reports of a man in the River Wharfe, apparently having fallen from the cliffs above.'"
Police told the Telegraph that a "Segway-style vehicle" was recovered at the scene of the accident.
Hesco Bastion, the company of which Heselden was chairman, confirmed Heselden's death in a statement given to the BBC. "It is with great sadness that we have to confirm that Jimi Heselden OBE, has died in a tragic accident near his home in West Yorkshire," said the Hesco Bastion spokesperson.
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http://www.huffingtonpost.com/2010/09/27/jimi-heselden-segway-boss_n_739983.html