http://www.philly.com/philly/opinion/20101021_Michael_Smerconish__The_ad_that_may_bag_it_for_Sestak.htmlThe ad that may bag it for Sestak
By Michael Smerconish - Daily News
Philadelphia Daily News
Daily News Opinion Columnist
POLITICAL gurus Neil Oxman, J.J. Balaban and the Campaign Group have marked their territory - again.
They've created what is the most effective campaign commercial of the season. And if Joe Sestak defies the odds and a hostile electoral climate for Democrats to win election to the Senate, he'll be the latest politician to owe them a massive thank-you. He should also give his dog a bone.
"My family loves Belle," Sestak says in the new ad. "But she can make a mess and we have to clean it up." He didn't want to bail out the banks, he confesses, but needed to in order to forge a recovery from "the mess left behind" by George W. Bush and his opponent in the Senate race. "They let Wall Street run wild. Now Pat Toomey is attacking me for cleaning up his mess."
With that last line, Sestak deposits a bag of Belle's brownies into the trash.
I ASKED the creator of the ad, J.J. Balaban, his thinking behind the spot.